Patrick Boyle

Questioner
DISC Type : c

Director at Patrickboylesocial

Greater London, England, United Kingdom

Overview

Patrick is the Sales Director at Sapient-IT Ltd, specializing in enterprise and datacentre IT solutions, including UNIX-based systems, IBM pSeries, and cross-platform storage. He holds a BA (Hons) from Swansea University and certifications in Social Media Marketing. He also led a successful management buy-out of Sapient IT from its former US parent company.

Beyond his core IT role, Patrick is the Director of Patrickboylesocial, a social media content management firm. He is keenly interested in the digital landscape, often discussing the impact of AI on SEO content, the strategic implications of zero-click searches, and broader technology market trends like the digital supply chain.

He operates in two distinct worlds: traditional IT hardware sales and modern social media marketing consultancy.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

IT Hardware Solutions
His entire career at Sapient-IT and Frontier has been focused on enterprise hardware, including IBM Power systems, UNIX, and cross-platform storage solutions.
Social Media Strategy
As the Director of Patrickboylesocial, he specializes in social media content, ad campaigns, and boosting brand awareness for clients across multiple platforms.
AI's Role in SEO
He actively engages in conversations with clients about the impact of artificial intelligence on SEO content and shares his thoughts on the subject.

Media Appearances

Patrick has no verified media appearances

Work History

4-2015
Director at Patrickboylesocial
9-2012 - 8-2015
Sales Director at Sapient-IT Ltd
4-2010 - 9-2012
Sales Director at Frontier Computer Corp UK Ltd
4-2010 - 9-2010
IBM broker at Frontier Uk Ltd
2-2001 - 4-2010
IBM broker at Powercore International

Education

1990 - 1993
BA hons from swansea
1981 - 1990
Education details unavailable from Douay Martyrs

More Information

Social Presence :

Prographics :

Exp : 34 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director at Patrickboylesocial
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Patrick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Patrick take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Patrick

Personality Compatibility


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