Patrick Cheng in

Patrick Cheng

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Senior Director Insights, Analytics, and Data at Holiday Inn Club Vacations
📍 Orlando, Florida, United States

Patrick is the Vice President of Insights, Analytics, and Data at Holiday Inn Club Vacations, where he leverages data to shape business strategy. His experience spans roles at ADT and Kaplan, focusing on analytics and financial planning. He holds a business degree from Florida Atlantic University and was recognized in the DataIQ 100 in 2022.

His professional interests extend to the broader travel and hospitality sector, with an affinity for major consumer brands like Nike. Based on his time at universities in Florida, he may also follow local sports teams from the Miami area.

Unique fact: Patrick has a proven track record of building analytics departments from the ground up, as he did at ADT.

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Experience
20 Years
Current Role
Senior Director Insights, Analytics, and Data
Job Level
Senior
Location
Orlando, Florida, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Patrick cares about

Data-Driven Strategy
His career is focused on using analytics and business intelligence to measure KPIs, identify risks, and guide long-term business and financial strategy.
Sales Analytics
Previously led the sales strategy and analytics team at ADT, providing insights to drive decision-making for multichannel sales teams.
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Career

Work history

10-2019
Senior Director Insights, Analytics, and Data
Holiday Inn Club Vacations
3-2018 - 10-2019
Director Sales Strategy, Analytics and Enablement
ADT
1-2016 - 2-2018
Director Finance and Operations
ADT
5-2011 - 1-2016
Executive Director Strategy, Planning and Analytics
Kaplan
5-2009 - 1-2011
Director Financial Planning and Analysis
Kaplan Higher Education
In the press

Media appearances

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Education
2000 - 2003
Bachelors of Business Administration in Finance and Management (Dual Major)
Florida Atlantic University - College of Business
1998 - 2000
Biomedical/Medical Engineering Studies
University of Miami
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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