Patrick Cheng

Inquirer
DISC Type : cd

Senior Director Insights, Analytics, and Data at Holiday Inn Club Vacations

Orlando, Florida, United States

Overview

Patrick is the Vice President of Insights, Analytics, and Data at Holiday Inn Club Vacations, where he leverages data to shape business strategy. His experience spans roles at ADT and Kaplan, focusing on analytics and financial planning. He holds a business degree from Florida Atlantic University and was recognized in the DataIQ 100 in 2022.

His professional interests extend to the broader travel and hospitality sector, with an affinity for major consumer brands like Nike. Based on his time at universities in Florida, he may also follow local sports teams from the Miami area.

Unique fact: Patrick has a proven track record of building analytics departments from the ground up, as he did at ADT.

Personality Overview

Upfront

Demanding

ROI Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Data-Driven Strategy
His career is focused on using analytics and business intelligence to measure KPIs, identify risks, and guide long-term business and financial strategy.
Sales Analytics
Previously led the sales strategy and analytics team at ADT, providing insights to drive decision-making for multichannel sales teams.
Team Leadership
He has a history of building and managing analytics teams, including recruiting and leading a newly conceptualized department at ADT.

Media Appearances

Patrick has no verified media appearances

Work History

10-2019
Senior Director Insights, Analytics, and Data at Holiday Inn Club Vacations
3-2018 - 10-2019
Director Sales Strategy, Analytics and Enablement at ADT
1-2016 - 2-2018
Director Finance and Operations at ADT
5-2011 - 1-2016
Executive Director Strategy, Planning and Analytics at Kaplan
5-2009 - 1-2011
Director Financial Planning and Analysis at Kaplan Higher Education

Education

2000 - 2003
Bachelors of Business Administration in Finance and Management (Dual Major) from Florida Atlantic University - College of Business
1998 - 2000
Biomedical/Medical Engineering Studies from University of Miami

More Information

Social Presence :

Prographics :

Exp : 20 Location : Orlando, Florida, United States Job Level : Senior Designation : Senior Director Insights, Analytics, and Data at Holiday Inn Club Vacations
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Patrick

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • Their decision making speed is somewhere in the middle.
  • Can Patrick take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Patrick

Personality Compatibility


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