Patrick McBride

Commander
DISC Type : D

CMO at Antithesis

Reston, Virginia, United States

Overview

Patrick is an entrepreneurial operating executive and the CMO at Antithesis, with deep expertise in cybersecurity, AI, and SaaS go-to-market strategy. He holds degrees from Keene State College and is described by colleagues as knowledgeable, enthusiastic, and highly-engaged.

Outside of his executive career, Patrick has a strong passion for skiing, even humorously calling himself the "Director of Skiing" during a professional sabbatical. He also enjoys tackling personal "geek projects, " reflecting a hands-on and curious nature.

Unique fact: He once took a break from his corporate career for "funemployment" to focus on skiing and home projects.

Personality Overview

Decisive

Very Quick

Strong-Willed

They like to move fast and expect the same from others.  They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Go-to-Market Strategy
This is a core specialty he lists and the focus of his consulting work, helping early and growth-stage technology firms with their market approach.
AI Vulnerabilities
He recently shared and praised a report on a new class of AI vulnerabilities, indicating a keen interest in emerging cybersecurity threats.
OT Networking
As a Board Member at Tosibox, a global leader in operational technology (OT) networking, he is directly involved in this specialized and critical infrastructure sector.

Media Appearances

Patrick has no verified media appearances

Work History

6-2025
CMO at Antithesis
11-2024
Advisor at Straiker
9-2024
Board Member at Tosibox
11-2023 - 11-2024
Director of Skiing and other nonsense at Funemployment Inc.
11-2019 - 11-2023
Chief Marketing Officer at Beyond Identity

Education

1982 - 1986
BS from Keene State College
1982 - 1986
AS from Keene State College

More Information

Social Presence :

Prographics :

Exp : 38 Location : Reston, Virginia, United States Job Level : Leadership Designation : CMO at Antithesis
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Patrick

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Patrick take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Patrick

Personality Compatibility


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