Patrick Murphy

Visionary
DISC Type : Ds

Member at Vistage Portugal

United Kingdom

Overview

With over two decades leading MCA, Patrick is an expert in creative production and marketing investment. His extensive career includes roles at Leo Burnett and Adstream before founding his award-winning company. People who have worked with him often describe him as a superb leader, a true professional, and an expert in his field.

Outside of his corporate roles, Patrick has a deep-rooted passion for audio, having worked as a radio presenter for numerous stations, a passion he continues through his industry podcast. He appears to have a strong connection to Portugal, mentioning it as his "turf" and being a member of Vistage Portugal.

Unique fact: Before his distinguished career in advertising, Patricks primary professional obsession was to be a radio presenter.

Personality Overview

Big Vision Person

Goal-Oriented

Risk Tolerant

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Creative Production
As the Founder and CEO of MCA, his core business is global production investment consultancy, helping brands create effective marketing campaigns.
Marketing Efficiency
His company focuses on production investment optimization, helping clients drive value and achieve cost efficiencies in their marketing efforts.
AI in Advertising
Identifies as an "AI Optimist" and holds a certification in Generative AI, believing it supports brand ambitions rather than being a threat.

Media Appearances

Patrick has no verified media appearances

Work History

8-2021
Member at Vistage Portugal
1-2006
Founder / CEO at MCA (MurphyCobb)
1-2003 - 10-2005
COO at Adstream
1-2001 - 1-2003
Director of Broadcast at Leo Burnett London
1-1998 - 1-2001
Global Advertising Production Manager at Procter & Gamble

Education

1978 - 1980
Education details unavailable from Seaford College
BA (Hons) from Kent University

More Information

Social Presence :

Prographics :

Exp : 40 Location : United Kingdom Job Level : Leadership Designation : Member at Vistage Portugal
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Patrick

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Patrick take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Patrick

Personality Compatibility


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