Patrick Smets

Questioner
DISC Type : c

CEO at Submer

Brussels Region, Belgium

Overview

Patrick Smets is the CEO of Submer, specializing in innovative digital solutions for the B2B Industry 4. 0 sector. With a background as an Associate Partner at McKinsey & Company, he has extensive experience in globally commercializing and scaling businesses, particularly in IoT, software, and high-tech industries. He holds a Masters degree from Ghent University.

He is described as a highly resilient leader with a "never give up" mentality, an attribute he credits to his 12 years of military experience. This background has instilled in him a proven ability to develop people, leading to strong followership throughout his career.

Unique fact: Before his corporate career, Patrick spent 12 years in the military.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI Infrastructure
He is focused on building sustainable, high-performance infrastructure to support the massive computational demands of the coming "Age of Intelligence. "
Sustainable Datacenters
He champions liquid cooling technology to create energy-efficient datacenters, reducing environmental impact and operational costs for hyperscalers and enterprises.
Global Business Expansion
He is leading Submer's strategic expansion into Asia and the Middle East, establishing manufacturing hubs and partnerships to serve growing markets.

Media Appearances

Why CleanSpark Chose Submer for AI Infrastructure Growth. Featured in Data Center Magazine

See Now

Work History

1-2024
CEO at Submer
8-2023 - 1-2024
COO at Submer
1-2023 - 8-2023
Associate Partner at McKinsey & Company
7-2020 - 1-2023
CEO at GEM One
8-2019 - 7-2020
Deputy CEO at GEM One

Education

2013 - 2015
Master's degree from Ghent University
2008 - 2009
Master's degree from Ghent University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Brussels Region, Belgium Job Level : Leadership Designation : CEO at Submer
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Patrick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Patrick take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Patrick

Personality Compatibility


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