Patrik Cerwall

Researcher
DISC Type : Cs

Head of CSP Strategic Marketing at Ericsson

Greater Stockholm Metropolitan Area, Sweden

Overview

Patrik has no verified overview

Personality Overview

Process Focused

Cost Conscious

Perfectionist

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Patrik has no verified topics they care about

Media Appearances

Patrik has no verified media appearances

Work History

4-2020
Head of CSP Strategic Marketing at Ericsson
12-2011 - 6-2014
Head of Strategic Marketing & Intelligence at Ericsson
1-2006 - 12-2011
Director Strategic Marketing at Ericsson
8-2000 - 1-2006
Strategic Product Manager at Ericsson
System manager at Ericsson

Education

1988 - 1994
MSc from KTH Royal Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Head of CSP Strategic Marketing at Ericsson
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Insights For Selling To Patrik

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrik is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Patrik

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Patrik move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Patrik take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Patrik

Personality Compatibility


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