Patrizia Laeri

Critic
DISC Type : C

CEO at elleXX universe AG

Zurich, Zurich, Switzerland

Overview

Patrizia Laeri is the CEO and founder of ellexx, a fintech platform dedicated to closing the financial gender gap. An award-winning economist and former business journalist for outlets like SRF and CNNMoney Switzerland, she holds an MBA from the University of Zurich and is a recognized voice in digital business.

Patrizia is passionately committed to female empowerment, dedicating her career to making complex economic topics accessible and advocating for gender equality. She initiated projects like "chance50: 50" to increase female representation in media and a writing marathon to add more womens biographies to Wikipedia, driven by a desire to create systemic change.

She is a vocal advocate for female founders, noting that they receive only 1% of global venture capital.

Personality Overview

Critic

Negotiator

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Female Finance
As CEO of ellexx, her mission is to empower women financially by providing tools, knowledge, and investment opportunities tailored to them, aiming to close the nine gender money gaps.
Gender Equality
A self-described "untamed feminist, " she has launched multiple initiatives to increase female representation in media and business, such as Chance 50: 50 and Edit-a-thon for Wikipedia.
Sustainable Investing
Her platform ellexx emphasizes sustainable and gender-responsive investing, noting that 92% of women value this approach to financial decisions.

Media Appearances

Patrizia has no verified media appearances

Work History

9-2020
CEO at elleXX universe AG
6-2017
Founder at Laeri GmbH
11-2011
Care Manager at Unpaid Care Work
2-2018 - 10-2021
Business Columnist (focusing on digital topics & diversity) at Ringier AG
6-2020 - 9-2020
Editor in Chief at CNNMoney Switzerland

Education

2002 - 2013
Education details unavailable from Schweizer Fernsehen
1997 - 2002
Master of Business Administration (M.B.A.) from University of Zurich

More Information

Social Presence :

Prographics :

Exp : 14 Location : Zurich, Zurich, Switzerland Job Level : Leadership Designation : CEO at elleXX universe AG
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Insights For Selling To Patrizia

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrizia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Patrizia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Patrizia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Patrizia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Patrizia

Personality Compatibility


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