Patty Zeifang

Commander
DISC Type : D

Vice President, Brand Marketing at Lookout at Lookout

Danville, California, United States

Overview

Patty has no verified overview

Personality Overview

Very Quick

Impact-Driven

Decisive

They are not always relationship oriented.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Patty has no verified topics they care about

Media Appearances

Patty has no verified media appearances

Work History

10-2022
Vice President, Brand Marketing at Lookout at Lookout
11-2021 - 6-2022
Head of the Marketing Transformation Office at Workday
11-2021 - 6-2022
Head at Workday
7-2014 - 12-2019
Senior Director, NAField Marketing and Account Based Marketing and Global Alliances Marketing at Workday
3-2013 - 7-2014
Vice President, EMEA Marketing at Workday

Education

1987 - 1989
Bachelor of Arts from University of New Hampshire
1985 - 1987
History from St. Bonaventure University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Danville, California, United States Job Level : Senior Designation : Vice President, Brand Marketing at Lookout at Lookout
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Insights For Selling To Patty

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patty is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Patty

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Patty move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Patty take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Patty

Personality Compatibility


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