Paty Araiza 😊

Captain
DISC Type : DS

Founder at Loading....

San Diego, California, United States

Overview

Paty Araiza is a career coach and founder of ISA-Recruiting, specializing in sales recruitment and enablement for faith-driven professionals. A former top-performing SDR and enablement leader, she built training programs that cut ramp time by 50%. She holds a Bachelor of Arts from UC San Diego and a CAPM certification.

Outside of her professional life, Paty is a proud Latina and "Girl Mom. " She finds community and support by connecting with other executive women through platforms like Wednesday Women, where she appreciates the focus on authenticity and mutual upliftment. Her interests include companies like Sony and The Walt Disney Company.

She is a speaker and has appeared on multiple podcasts to discuss sales, recruitment, and career coaching.

Personality Overview

Planner & Achiever

Output-Driven

Decisive But Calm

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Faith-Driven Sales
Her entire professional brand is centered on helping Christ-centered sales professionals align their careers with their values and sell without "selling their soul. "
Sales Enablement
She has extensive experience building sales training programs from scratch, creating knowledge bases, and has a proven track record of reducing rep ramp-up time significantly.
Career Coaching
As a coach and founder, she focuses on helping sales professionals (SDRs & AEs) with resume strengthening, interview skills, and finding roles that resonate with their personal values.

Media Appearances

Paty has no verified media appearances

Work History

10-2025
Founder at Loading....
4-2024
Founder at ISA-RecruitingπŸ’‘
9-2023 - 3-2025
Brand Ambassador at Grammarly
12-2021 - 2-2025
Sales Enablement Manager at iMatrix
12-2023 - 12-2024
Community Manager at Uncapped

Education

Bachelor of Arts - BA from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 3 Location : San Diego, California, United States Job Level : Leadership Designation : Founder at Loading....
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Insights For Selling To Paty

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paty is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Paty

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Paty move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Paty take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Paty

Personality Compatibility


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