Paul Abercrombie

Initiator
DISC Type : Di

Chief Executive Officer at Charge Holdings

London Area, United Kingdom

Overview

Paul Abercrombie is the CEO of Charge Holdings, building a vertically integrated, low-volume automotive group. A seasoned expert in ultra-luxury programs, he focuses on reviving iconic brands like TVR and Charge Cars by blending British heritage with advanced EV technology to lead the luxury automotive sector.

He is leading the mission to resurrect the legendary British sports car brand TVR, aiming to finally bring its long-awaited Griffith model into production.

Personality Overview

Risk-Accepting

Conviction Driven

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Iconic Brand Revival
He is acquiring and restructuring legendary British marques like TVR, aiming to unite their heritage with modern innovation and bring their long-awaited vehicles to market.
Luxury EV Sector
Through Charge Cars, he develops high-performance, low-volume luxury electric vehicles, such as an EV inspired by the 1967 Ford Mustang, for an exclusive market.
Vertical Integration Strategy
His core business strategy involves building an automotive group that combines performance brands, specialist suppliers, and advanced manufacturing capabilities under one umbrella.

Media Appearances

Paul has no verified media appearances

Work History

11-2024
Chief Executive Officer at Charge Holdings
11-2024
Chief Executive Officer at CHARGE CARS
8-2025
Chief Executive Officer at LAB364
9-2022 - 12-2024
Co-Founder at Allesley Coachbuilders
7-2022 - 11-2024
Head of Special Projects at HPL PROTOTYPES LIMITED

Education

Paul has no verified education history

More Information

Social Presence :

Prographics :

Exp : 3 Location : London Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Charge Holdings
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Paul

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Paul take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Paul

Personality Compatibility


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