Paul Baghai Youlton

Paul Baghai Youlton is a long-tenured marketing leader at Nike, currently serving as the Consumer Direct Marketing Manager for the Andina region, including Chile, Perú, Ecuador, and Bolivia. With a background in Graphic Design and Advertising, he has progressed through various marketing roles during his nearly 12 years with the company.

Outside of his direct industry, Paul shows a keen interest in the strategies of major global technology and apparel brands such as Google, Apple, and adidas. He also follows global economic and business trends, indicated by his interest in publications like The Economist.

He has built his entire marketing management career within a single iconic brand, Nike, demonstrating significant company loyalty and growth.