Paul Ballard

Inspirer
DISC Type : id

Chief Financial Officer at Veterinary Pathology Group (VPG)

Greater Brighton and Hove Area, United Kingdom

Overview

Paul Ballard is an experienced FCCA CFO and Finance Director at Veterinary Pathology Group (VPG). A graduate of the University of Brighton, he is recognized for being professional, thorough, and approachable, with a passion for staff retention and team development while balancing strategic and operational thinking.

He is the CFO for a company where pathologists are trained to the highest available standard in the world (USA Boards) and are at the heart of veterinary innovation.

Personality Overview

Confident & Optimistic

Fast Adopter

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Veterinary Innovation
As CFO of VPG, he is part of a company at the heart of veterinary innovation, focused on advancing medical and scientific practice in the field.
Healthcare Finance
His previous role as Finance Director for AJM Healthcare involved providing mobility and equipment solutions to the NHS, giving him deep experience in the sector.
Strategic Leadership
Described as a strategically focused executive who can also manage operational details, and has been recommended as a key member of business management teams.

Media Appearances

Paul has no verified media appearances

Work History

11-2023
Chief Financial Officer at Veterinary Pathology Group (VPG)
2-2017 - 8-2023
Finance Director at AJM Healthcare
6-2016 - 2-2017
Interim Group Financial Controller at Rydon
4-2015 - 5-2016
Finance Director at Centre4 Testing
5-2014 - 4-2015
EMEA Regional Finance Director at Rockwell Collins Arinc at Rockwell Collins

Education

1987 - 1990
FCCA from University of Brighton

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Veterinary Pathology Group (VPG)
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Paul

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Paul take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Paul

Personality Compatibility


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