Paul Brady

Commander
DISC Type : D

Head of Digital Sales Delivery at Virgin Media O2

Surbiton, England, United Kingdom

Overview

Paul is a values-driven digital delivery leader with over 15 years of experience specializing in scaled Agile methodologies. He excels at leading multi-million pound business transformations in the Telco, Banking, and Insurance sectors, ensuring strategic alignment with C-suite stakeholders.

Outside of work, Paul is an avid walker who enjoys hiking holidays, as demonstrated by a recent trip to Cornwall. He actively participates in charity events, such as organizing walking challenges for Movember, and enjoys team-building activities like electric shuffle and live music events.

Unique fact: On a recent 10-day walking holiday, he took 10 early morning sea swims in the chilly Atlantic and ascended a total of 14, 600 feet.

Personality Overview

Impact-Driven

Candid & Clear

Very Quick

They are less concerned about the product and more about its potential impact.  They respond better to strong and respectful interactions. They do not care very much about building rapport or relationships.

Topics They Care About

Agile Methodologies
As a Certified Agile Leader, he specializes in embedding scaled Agile frameworks to accelerate value delivery in large-scale business transformations.
Digital Transformation
His career focuses on leading digital transformation strategies across the Telco, Banking, and Insurance industries, delivering innovative solutions to complex challenges.
Team Building
He actively organizes and participates in team events, from electric shuffle competitions to nights out with live music, to foster collaboration and camaraderie.

Media Appearances

Paul has no verified media appearances

Work History

11-2022
Head of Digital Sales Delivery at Virgin Media O2
5-2019 - 10-2022
Delivery Associate Director at NTT DATA UK
10-2016 - 5-2019
Senior Delivery Manager at NTT DATA UK
12-2015 - 8-2016
Senior Digital Project Manager (Contract role) at Lloyds Banking Group
4-2015 - 12-2015
Digital Proposition Delivery Manager (Contract role) at Barclays Bank

Education

Paul has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : Surbiton, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Sales Delivery at Virgin Media O2
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Paul

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • If convinced, they can reach decisions quite fast.
  • Can Paul take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Paul

Personality Compatibility


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