Paul Bruggeman

Questioner
DISC Type : c

Founder CERRIX, Board Member, Business Development Executive at CERRIX

The Hague, South Holland, Netherlands

Overview

Paul Bruggeman is a serial entrepreneur and the founder of CERRIX, a software company specializing in Governance, Risk, and Compliance (GRC). With an Executive Master in Finance, he has led the company since 2014, focusing on risk management solutions for the financial sector and beyond.

In early 2024, Paul secured a major investment from Fortino Capital to accelerate CERRIXs ambitious growth and expansion across Europe.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

European Expansion
Recently secured funding from Fortino Capital with the explicit goal of accelerating CERRIX's growth and international expansion, particularly in Europe.
GRC Software
As the founder of CERRIX, his core focus is on providing Governance, Risk, and Compliance software solutions to highly regulated industries like finance.
AI in Risk Management
He recently shared his company's first AI use-case, which focuses on improving data quality and consistency in risk and control registers.

Media Appearances

Paul has no verified media appearances

Work History

1-2025
Founder CERRIX, Board Member, Business Development Executive at CERRIX
7-2018 - 12-2024
Gecommiteerde bij de HHS at De Haagse Hogeschool / The Hague University of Applied Sciences
1-2015 - 12-2024
Managing Director/CEO at CERRIX
2003 - 9-2014
Managing Director at ARTENA
1998 - 5-2002
Managing Director at Imtech ICT Finance

Education

2015 - 2017
Executive Master in Finance from TIAS School for Business and Society
Master of Business Administration from Newport University

More Information

Social Presence :

Prographics :

Exp : 36 Location : The Hague, South Holland, Netherlands Job Level : Leadership Designation : Founder CERRIX, Board Member, Business Development Executive at CERRIX
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Paul

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Paul take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Paul

Personality Compatibility


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