Paul Cruz

Observer
DISC Type : ic

National Sales Director at Fair Winds Medical

Ellicott City, Maryland, United States

Overview

Paul is a highly accomplished sales leader and entrepreneur, currently serving as the National Sales Director at Fair Winds Medical. A former US Marine Corps Officer, he leverages his leadership experience to drive sales innovation and execution in the medical field. He holds a Bachelor of Science from the University of Wisconsin-Stout.

His passion lies in mentoring, training, and developing individuals and teams to exceed their potential. Paul actively supports veteran causes, embodying a philosophy of servant leadership. His interests include organizations like Young Life, suggesting a commitment to community and youth development.

Unique fact: Paul combines his background as a US Marine Corps Officer with an entrepreneurial mindset to lead sales teams in the medical device industry.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Medical Sales Leadership
As a National Sales Director and former VP of Sales, he has a proven record of leading teams to exceed targets in the medical device sector.
Veteran Support
Being a former Marine, he actively champions veteran-owned businesses and promotes the concept of veterans helping veterans.
MSK Care Innovation
His recent focus is on reinventing musculoskeletal care, partnering with companies that enhance patient outcomes through new technology.

Media Appearances

Paul has no verified media appearances

Work History

7-2024
National Sales Director at Fair Winds Medical
7-2024
Sales Consultant and Entrepreneur at Insight Synergy Consultants
3-2022 - 7-2024
HMUS Vice President of Sales at Heraeus Medical USA
3-2020 - 3-2022
Vice President of Sales, East at Heraeus Medical USA
1-2018 - 3-2020
National Sales Director, East at Heraeus Medical USA

Education

1979 - 1984
Bachelor Of Science from University of Wisconsin-Stout

More Information

Social Presence :

Prographics :

Exp : 35 Location : Ellicott City, Maryland, United States Job Level : Mid-senior Designation : National Sales Director at Fair Winds Medical
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Paul

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Paul take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Paul

Personality Compatibility


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