Paul Fiddaman

Questioner
DISC Type : c

Chief Executive Officer at Karbon Homes

Chester-Le-Street, England, United Kingdom

Overview

Paul Fiddaman is the Group Chief Executive of Karbon Homes. A University of Oxford graduate, he began his career as a chartered accountant with PricewaterhouseCoopers before transitioning to the housing sector, where he has held numerous senior leadership and CEO positions for over two decades.

Growing up in County Durham, Paul has a strong personal connection to the North East. He is passionate about social mobility and community revitalization, values shaped by his upbringing. He describes his work in the housing sector as a true vocation, driven by a desire to help people thrive.

Before finding his vocation in housing, Paul was the General Manager and Club Secretary for Sunderland Football Club in the early to mid-1990s.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Community-led Regeneration
He frequently emphasizes a "people-first" approach and focuses on regenerating communities by providing the strong foundations people need to succeed.
Social Mobility
In a recent podcast, he shared his personal journey and highlighted his focus on using quality, affordable housing as a tool to improve social mobility.
North East Advocacy
As chair of the Northern Housing Consortium and other regional boards, he is a key advocate for investment and development in the North of England.

Media Appearances

Paul Fiddaman of Karbon Homes – Leading With Purpose. Featured in Apple Podcasts

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Paul Fiddaman of Karbon Homes on the importance of .... Featured in YouTube

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Work History

4-2017
Chief Executive Officer at Karbon Homes
4-2016 - 4-2017
Chief Executive at Isos Housing
4-2011 - 3-2016
Chief Executive at Cestria Community Housing
5-2004 - 3-2011
Director of Finance at Fabrick Housing Group
2001 - 2004
Housing Advisor at PricewaterhouseCoopers

Education

1984 - 1987
BA (Hons) from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 25 Location : Chester-Le-Street, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Karbon Homes
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Paul

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Paul take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Paul

Personality Compatibility


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