Paul Jarrett

Collaborator
DISC Type : is

Managing Director at Sonin

Reigate, England, United Kingdom

Overview

Paul Jarrett is the Founder and Managing Director of Sonin, an award-winning digital product agency he established in 2009. With a background as a software developer and a Bachelor of Science from the University of Essex, he focuses on guiding enterprises in mobilizing their businesses and creating impactful digital products.

As a lifelong learner, Paul is passionate about problem-solving and using technology to drive improvements. He has spoken about his personal journey as a founder, including overcoming imposter syndrome, and believes in empowering his team to build authentic personal brands to help grow the business.

He collaborated with partners on a project to develop a consumer lung performance diagnostic device, combining a mobile app with custom hardware.

Personality Overview

Example Driven

Good Listener

Consensus Builder

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Digital Product Strategy
He founded his agency on the principle of helping clients build the 'right product, the right way' to avoid the high failure rate of IT projects.
Emerging Technology
His agency actively experiments with the latest technologies, and he frequently posts about the strategic implications of AI and other platform shifts.
Enterprise Mobility
He has over a decade of experience creating bespoke mobile applications for enterprise clients across finance, logistics, and construction.

Media Appearances

Paul Jarrett - Managing Director & Founder of Sonin. Featured in InfoSecurity Magazine

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Marketers on the new normal: Paul Jarrett, Founder & MD at Sonin. Featured in eConsultancy

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Work History

11-2008
Managing Director at Sonin
7-2008 - 3-2017
Director at Ashdown Veterinary Services
5-2006 - 10-2008
Director at Jarrett & Lam Consulting
Developer at Office-Shadow
Software Developer at Virgin Atlantic Airways

Education

2000 - 2003
Bachelor of Science - BS from University of Essex

More Information

Social Presence :

Prographics :

Exp : 19 Location : Reigate, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Sonin
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • When asking them questions, sound relatable and informal
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Paul

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Paul take some risk or not?

  • It is unlikely that they will take many risks.

You And Paul

Personality Compatibility


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