Paul Kennedy

Evaluator
DISC Type : cds

President~“Designed from 40 years of dealership experience.” at iCarBuyer

Orleans, Ontario, Canada

Overview

Paul Kennedy is a veteran of the automotive industry with four decades of experience. As the founder of Game On Sales Events and creator of the iCarBuyer platform, he specializes in energizing dealership showrooms through trainer-operated sales events. He holds an OMVIC license and studied Business Administration at Humber College.

Beyond his automotive expertise, Paul is a songwriter who channels his experiences from years of business travel and running car sales events into his music. He writes his own lyrics and uses AI tools to compose the final tracks, exploring different genres and rhythms to match his creative vision.

Unique fact: He creates music inspired by his professional life, writing songs about topics like business travel and in-person work.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Dealership Performance
His entire business, Game On Sales Events, is built around organizing and directing on-floor events to sharpen sales teams and improve results.
Automotive Sales Training
With 40 years of experience, he provides hands-on training in CRM mining, call execution, objection handling, and closing support for dealership staff.
Car Buyer Empowerment
He founded the iCarBuyer platform, a tool designed to give consumers transparency and help them build and understand car deals before visiting a dealership.

Media Appearances

Paul has no verified media appearances

Work History

9-2019
President~“Designed from 40 years of dealership experience.” at iCarBuyer
1-2014 - 4-2024
Ontario Business Development Manager & Executive Private Sales Trainer, AutoGross Marketing , LLC at AutoGross Marketing, LLC.
2-2013 - 1-2015
Trainer/ Event Director at Exclusive Private Sales
1-2013
Owner Founder at Game On Sales Events
2-2012 - 2-2013
Internet Manager at Town & Country Jeep Chrysler Dodge Ram

Education

1982 - 1983
Business Administration and Management from Humber College
1981 - 1981
Real Estate 1 from Algonquin College of Applied Arts and Technology

More Information

Social Presence :

Prographics :

Exp : 16 Location : Orleans, Ontario, Canada Job Level : Leadership Designation : President~“Designed from 40 years of dealership experience.” at iCarBuyer
URL has been copied!

Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Paul

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Paul take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Paul

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.