Paul Lakeland

Commander
DISC Type : D

Director of Growth & Client Experience at RSM UK

Greater Preston Area, United Kingdom

Overview

Paul is a results-driven senior sales leader with over 16 years of experience in business-to-business sales and strategy. As Director of Growth & Client Experience at RSM UK, he focuses on leading high-performing teams and cultivating key stakeholder relationships. He holds a Master of Science from the University of Central Lancashire and is described by colleagues as hardworking, honest, and analytical.

He has a passion for people management, training, and coaching, with a track record of unlocking the potential of the people he leads. His approach is pragmatic, resilient, and focused on leading from the front to deliver results in evolving environments.

He was named IRIS HCM Divisions Most Valuable Employee for successfully building and scaling a new sales team that consistently exceeded targets.

Personality Overview

Decisive

Strong-Willed

Impact-Driven

They like to act fast and expect others to do the same.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Sales Leadership
Has over 16 years of experience leading and developing high-performing B2B sales teams at companies like RSM UK and IRIS Software Group.
Client Experience
His current and previous director-level roles at RSM UK have a specific focus on enhancing the overall client experience and fostering strong relationships.
Team Development
Passionate about coaching and unlocking his team's potential. He won an award for growing a new sales team from 6 to over 20 members at a previous company.

Media Appearances

Paul has no verified media appearances

Work History

12-2025
Director of Growth & Client Experience at RSM UK
4-2025 - 12-2025
Director of Client Experience at RSM UK
10-2023 - 3-2025
Head of New Business at Culture Shift
6-2022 - 9-2023
Head of Inside Sales at IRIS Software Group
9-2020 - 5-2022
Head of Account Management at Elite Group

Education

2011 - 2012
Master of Science (MS) from University of Central Lancashire
2008 - 2011
Bachelor of Science (BS) from University of Central Lancashire

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Preston Area, United Kingdom Job Level : Mid-senior Designation : Director of Growth & Client Experience at RSM UK
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Paul

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They can take decisions very fast if you manage to convince them.
  • Can Paul take some risk or not?

  • The risks don’t matter much to them.

You And Paul

Personality Compatibility


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