Paul Laker

Visionary
DISC Type : Ds

Founder and Managing Director at Laker Consulting

Nottingham, England, United Kingdom

Overview

Paul is the Founder of Laker Consulting, a change management communications consultant specializing in AI and Martech transformations for clients like AstraZeneca. People who have worked with him describe him as collaborative, engaging, and thorough. He holds a BSc from the University of Bristol.

After a decade in corporate strategy at firms like the BBC and Ofcom, Paul took a career break to pursue creative interests, studying interior and graphic design. He has volunteered with Oxfam and maintains a keen interest in design, recently attending the Birmingham Design Festival.

Paul completely pivoted his career from corporate finance and strategy to found his own creative communications consultancy.

Personality Overview

Risk Tolerant

Objective Evaluator

Goal-Oriented

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Change Management
Helps organizations navigate large-scale transformations by focusing on shifting employee mindsets, building buy-in, and accelerating the adoption of new technologies and strategies.
MarTech Transformation
Actively follows industry trends, attending summits to understand the impact of data strategy and Generative AI on modern marketing and communication efforts.
Strategic Storytelling
Helps clients define their value proposition and crafts compelling narratives to arm sales teams, support product launches, and drive internal change.

Media Appearances

Paul has no verified media appearances

Work History

8-2017
Founder and Managing Director at Laker Consulting
1-2016 - 7-2017
Career Break at Retraining and Volunteering
1-2015 - 12-2015
Strategy Manager, TV Production at BBC
2-2013 - 1-2015
Policy Manager, Competition Group at Ofcom
10-2011 - 2-2013
Internet Policy Manager, Consumer Group at Ofcom

Education

1998 - 2001
BSc (Hons) 2:1 from University of Bristol
2017 - 2017
Graphic Design from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Nottingham, England, United Kingdom Job Level : Leadership Designation : Founder and Managing Director at Laker Consulting
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Paul

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Paul take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Paul

Personality Compatibility


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