Paul Lewis

Wildcard
DISC Type : ics

Managing Director European Data Centres at Principal Asset Management

London, England, United Kingdom

Overview

Paul Lewis is an experienced real estate professional specializing in the European data centre and industrial sectors. As Managing Director at Principal Asset Management, he leads acquisitions and development. Colleagues describe him as having "in-depth knowledge" and being "easy to do business with. " He holds a BSc from Birmingham Polytechnic.

He is an external member of the Reading University Investment Committee, contributing to oversight and governance over the universitys investment assets.

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Data Centre Investment
He focuses on acquisitions and discusses how vital access to capital is for the continued growth and ever-shifting dynamics of the data centre market.
European Market Expansion
His career centers on leading data centre site acquisition, business development, and leasing across key European markets like the UK, Germany, and France.
Industry Networking
Actively attends and speaks at major industry conferences like Platform Global and DataCloud Global Congress to connect with peers and discuss sector trends.

Media Appearances

Principal Asset Management on keeping pace with digital demand. Featured in PERE News

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Principal Asset Management buys 36,429 sqm German data centre. Featured in IPE Real Assets

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Work History

3-2024
Managing Director European Data Centres at Principal Asset Management
5-2021 - 3-2024
Director European Data Centres at Principal Asset Management
11-2020 - 5-2021
Director, Group Data Centres at SEGRO plc
10-2009 - 11-2020
Regional Director - Thames Valley and Data Centres at SEGRO plc
10-2008 - 10-2009
Regional Manager at SEGRO plc

Education

1986 - 1990
BSc from Birmingham Polytechnic

More Information

Social Presence :

Prographics :

Exp : 27 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director European Data Centres at Principal Asset Management
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Paul

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Paul take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Paul

Personality Compatibility


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