Paul Martin

Visionary
DISC Type : Ds

Interim IT Director at Crew Clothing Company

Greater Manchester, England, United Kingdom

Overview

Paul is a transformation-focused IT Director with over 25 years of experience in the UK retail sector, having led technology strategy for brands like JD Sports, Crew Clothing, and Oh Polly. He specializes in performance improvement and stabilizing underperforming teams. People who have worked with him often describe him as an inspirational, empowering, and influential leader.

Outside of his IT career, Paul is a passionate marine conservationist and a marine biology student at The University of Salford. He consults for a startup creating 3D-printed reefs and speaks at ocean advocacy events. He also enjoys participating in Parkrun with his family.

He is a dedicated STEM ambassador, actively mentoring the next generation of technology leaders.

Personality Overview

Big Vision Person

Risk Tolerant

Direct & Assertive

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Retail Transformation
His career focuses on delivering performance improvement, recovering failing projects, and transforming technology functions for major high-street retail brands like JD Sports and Crew Clothing.
IT Leadership
He is consistently brought in to restore stability and trust in IT departments, realign strategy with corporate goals, and build high-performing teams.
Marine Conservation
A significant personal passion, he is studying marine biology, holds a Coral Reef Restoration certification, and speaks at events like the Ocean Advocate Summit.

Media Appearances

Paul has no verified media appearances

Work History

6-2025 - 10-2025
Interim IT Director at Crew Clothing Company
3-2025 - 5-2025
Consultant at rrreefs
10-2024 - 3-2025
Interim IT Director at Bunzl Retail Supplies
7-2024 - 9-2024
CTO at Oh Polly
1-2024 - 6-2024
Interim Director of Software Engineering (6 Month FTC) at JD Sports Fashion

Education

Marine Biology from The University of Salford
2016 - 2016
The Effective Non Executive Director Programme from Financial Times

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Manchester, England, United Kingdom Job Level : N/A Designation : Interim IT Director at Crew Clothing Company
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Paul

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Paul take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Paul

Personality Compatibility


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