Paul McCusker

Commander
DISC Type : D

Executive Council Member at American Chamber of Commerce to the European Union (AmCham EU)

Amsterdam, North Holland, Netherlands

Overview

Paul McCusker is the President (CEO) of EMEA at Fluence, a global leader in energy storage. With over 20 years in Energy and IT, he excels at scaling high-growth businesses. He holds an MBA from Ulster University and a BSc from Queens University Belfast. Colleagues describe him as an exceptional, intellectually curious, and commercially astute leader.

Originally from Armagh, Northern Ireland, Paul grew up on a small farm. He began his career during the dot. com boom with a tech start-up in Dublin, an experience he credits with his accelerated career growth. His strength lies in translating complex needs between the business and technology sectors.

Paul was a key member of the founding leadership team at Fluence, instrumental in growing it from a startup to a $3. 5B Nasdaq-listed company.

Personality Overview

Very Quick

Impact-Driven

Risk-Taker

They are not always relationship oriented.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Energy Transition
Leads a company at the forefront of deploying large-scale energy storage systems to displace fossil fuels and enable the integration of renewables across the EMEA region.
EU Industrial Policy
In recent interviews, he has advocated for a more structured European clean tech industrial policy to ensure resilient and secure supply chains for the energy sector.
Grid Cybersecurity
Views cybersecurity as the cornerstone of energy security, emphasizing the need to protect critical energy infrastructure as it becomes increasingly digitized and inverter-based.

Media Appearances

Paul has no verified media appearances

Work History

11-2024
Executive Council Member at American Chamber of Commerce to the European Union (AmCham EU)
5-2021
Regional President / CEO, EMEA at Fluence
1-2018 - 4-2021
Vice President & Managing Director, Europe Middle East & Africa (EMEA) at Fluence
3-2016 - 12-2017
Vice President Energy Storage, EMEA at The AES Corporation
9-2013 - 3-2016
Vice President, Europe at The AES Corporation

Education

2016 - 2016
Executive Leadership Retreat from Georgetown University
1998 - 1999
MBA from Ulster University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Executive Council Member at American Chamber of Commerce to the European Union (AmCham EU)
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Paul

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Paul take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Paul

Personality Compatibility


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