Paul Musters

Evaluator
DISC Type : Dsc

Founder coach at emaho

Netherlands

Overview

Paul Musters is a founder coach at emaho, specializing in helping leadership teams build a strong culture for growth and accelerate decision-making. People he has worked with describe him as "keenly insightful" and a great consultant for startups. A graduate of Breda University of Applied Sciences, he also advises VCs by analyzing leadership team dynamics before investments.

Outside of work, Paul is a former triathlete who draws inspiration from high-performance sports. He follows competitive cycling and uses analogies from sports like rock climbing to reflect on professional challenges. He is also passionate about sustainability, having founded Impactview to promote a circular economy.

He once did 18 team analyses for VC investments in a single year, with five deals being halted based on his findings about the team.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Founder Coaching
As his primary role at emaho, he guides founders and their leadership teams through the challenges that come with company growth.
Team Dynamics
He analyzes team composition for VC investors and helps leadership teams improve collaboration and efficiency, seeing it as crucial for success.
Growth Culture
A core theme in his professional philosophy is establishing a strong company culture as the foundation for enabling exponential growth.

Media Appearances

Paul has no verified media appearances

Work History

5-2022
Founder coach at emaho
1-2021
Advisor, Team Developer at Fresh Ventures Studio
1-2020 - 2-2023
Founder at Impactview
4-2017 - 1-2020
Workshop Lead - Key factors of a winning startup team at Angel Academy EU
9-2016 - 2-2023
Advisor, Mentor at Postcode Lotteries Green Challenge

Education

2005 - 2008
Bachelor from Breda University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 23 Location : Netherlands Job Level : Leadership Designation : Founder coach at emaho
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Paul

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Paul take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Paul

Personality Compatibility


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