Paul Petroski

Pioneer
DISC Type : DSI

Sr. Director Global Enablement at Workiva

Englewood, Colorado, United States

Overview

Paul is an organizational leader with over 15 years of experience building and leading Global Enablement teams. He specializes in developing GTM strategies that drive revenue and has extensive experience with mergers and acquisitions. People who have worked with him often describe him as a dedicated, selfless, strategic, and collaborative leader and manager.

Outside of his professional life, Paul earned a Masters Degree from Denver Seminary, indicating an interest in theological studies. Family is also important to him, as he humorously notes in his headline that he is rated the "#1 Influencer" by his kids.

Unique fact: His personal headline states he is the "Rated #1 Influencer by my kids. "

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Revenue Enablement
His career is focused on building and leading enablement teams to support significant company revenue growth, for example from $79M to $115M ARR at Sauce Labs.
GTM Strategy
He specializes in creating enablement strategies that maximize the performance of go-to-market organizations, a key focus mentioned in his professional summary.
M&A Integration
He has extensive experience developing and implementing enablement strategies specifically during mergers and acquisitions, making it a unique area of expertise.

Media Appearances

Paul has no verified media appearances

Work History

12-2024
Sr. Director Global Enablement at Workiva
7-2023 - 11-2024
Global Sales Enablement Leader at Belden Inc.
5-2022 - 5-2023
Senior Director of Global Revenue Enablement at Sauce Labs
5-2021 - 5-2022
Director of Global Revenue Enablement at Sauce Labs
5-2017 - 5-2023
Member at Sales Enablement Society

Education

BS from Penn State University
Master's Degree from Denver Seminary

More Information

Social Presence :

Prographics :

Exp : 8 Location : Englewood, Colorado, United States Job Level : Senior Designation : Sr. Director Global Enablement at Workiva
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Paul

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are generally fast movers and can take quick decisions
  • Can Paul take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Paul

Personality Compatibility


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