Paul Russell in

Paul Russell

Inquirer · DISC type dc
Co-Founder | Consumer Behaviour Psychologist at Luxury Academy London
📍 London, England, United Kingdom

Dr. Paul Russell is a consumer behaviour psychologist and the co-founder of Luxury Academy. He specializes in the psychology of high-net-worth individuals, helping luxury brands increase sales by understanding how their affluent clients think, feel, and decide. People describe him as an awesome teacher, witty, charming, and creative.

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Experience
13 Years
Current Role
Co-Founder | Consumer Behaviour Psychologist
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Paul shows up

Upfront
Judgemental
Demanding

They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Paul cares about

HNW Psychology
His work focuses on the behavioral psychology of high-net-worth consumers, exploring their motivations, decision-making patterns, and what drives them to buy luxury goods.
Luxury Brand Strategy
He advises brands on creating desire and leveraging psychological triggers like scarcity and social proof to forge meaningful relationships with affluent clients.
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Career

Work history

9-2012
Co-Founder | Consumer Behaviour Psychologist
Luxury Academy London
In the press

Media appearances

Interview With Paul Russell, Co‑Founder Of Luxury Academy London. Featured in Luxurious Magazine
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Education

Paul has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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