Paul Russell

Co-Founder | Consumer Behaviour Psychologist at Luxury Academy London

📍 London, England, United Kingdom

Dr. Paul Russell is a consumer behaviour psychologist and the co-founder of Luxury Academy. He specializes in the psychology of high-net-worth individuals, helping luxury brands increase sales by understanding how their affluent clients think, feel, and decide. People describe him as an awesome teacher, witty, charming, and creative.

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Experience

13 Years

Current Role

Co-Founder | Consumer Behaviour Psychologist

Job Level

Leadership

Location

London, England, United Kingdom

Personality Overview

How Paul shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Paul cares about

HNW Psychology

His work focuses on the behavioral psychology of high-net-worth consumers, exploring their motivations, decision-making patterns, and what drives them to buy luxury goods.

Luxury Brand Strategy

He advises brands on creating desire and leveraging psychological triggers like scarcity and social proof to forge meaningful relationships with affluent clients.

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Career

Work history

9-2012

Co-Founder | Consumer Behaviour Psychologist

Luxury Academy London

In the press

Media appearances

Interview With Paul Russell, Co‑Founder Of Luxury Academy London. Featured in Luxurious Magazine

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Education

Paul has no verified education history

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Tell them that you are there to help them create visible impact within their organization

DON'T

Avoid long winding pitches, stay objective

Highlight the competitive differentiation of your product

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When cold calling

Pattern Interrupt: Confident style, with a mix of informality and formality gets their attention.

Pace: Speak slightly fast. Sound like a ‘gets shit done’ person.

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When writing an email

Subject: To the point, measured

Length of mail: Very Short

Salutation: No Greeting: No. Tone of words: Confident, direct. Bullet points: Could use. Closing line: Clearly state your ask. Complimentary close: None or standard. Overall messaging: Focused on measurable results

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Negotiating and closing

The secret to closing Paul fast: Belief in the product plays an important role, followed by objective proof and testimonials.

How fast will Paul move? They are neither the fastest decision makers nor the slowest.

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