Dr. Paul Russell is a consumer behaviour psychologist and the co-founder of Luxury Academy. He specializes in the psychology of high-net-worth individuals, helping luxury brands increase sales by understanding how their affluent clients think, feel, and decide. People describe him as an awesome teacher, witty, charming, and creative.
Read the full overview →They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.
Paul has no verified education history
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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