Paul Strafford

Wildcard
DISC Type : cis

Director of Media Technology at Liverpool Football Club

Poynton, England, United Kingdom

Overview

Paul Strafford is the Director of Media Technology at Liverpool Football Club, where he leads the technical operations underpinning the clubs global media output. He progressed to this senior role after a long tenure as an MCR Engineer with NEP Connect and SIS LIVE. He holds a First Class Honours degree in Media Technology from The University of Salford.

His teams work on Liverpool FC’s 2025 Trophy Parade broadcast received a Highly Commended award for "Best Tech Innovation in Live Production, " recognizing a bold and technically complex production.

Personality Overview

Requires Proof

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Live Production Innovation
His team was recognized with an award for tech innovation in live production and has experimented with complex hybrid and remote production models for matches.
Media Technology Strategy
He is responsible for the technology supporting a 24/7 global media operation, including international TV distribution, live matches, social media, and a global OTT product.
Broadcast Engineering
His career foundation is nearly a decade as an MCR Engineer, managing worldwide fibre networks and working with UHD/HD/SD signals over IP/ASI/SDI.

Media Appearances

Paul has no verified media appearances

Work History

9-2024
Director of Media Technology at Liverpool Football Club
1-2022 - 9-2024
Senior Manager - Media Technology at Liverpool Football Club
11-2018 - 2-2022
MCR Engineer at NEP Connect
9-2013 - 11-2018
MCR Engineer at SIS LIVE
6-2013 - 3-2014
Camera Operator & Editor at VELVET Film Productions

Education

2010 - 2013
Bachelor of Science (BSc) from The University of Salford
Education details unavailable from The Barlow RC High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Poynton, England, United Kingdom Job Level : Mid-senior Designation : Director of Media Technology at Liverpool Football Club
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Paul

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Paul take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Paul

Personality Compatibility


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