Paul Wilson

Energizer
DISC Type : I

Editor-In-Chief, Employee Benefits Group at Touchpoint Markets

Denver Metropolitan Area, United States

Overview

Paul Wilson is the Editor-In-Chief at BenefitsPRO, an award-winning journalist with extensive experience in the publishing industry. Described by peers as a "terrific writer" and "exquisite editor, " he is a skilled content strategist with a focus on the employee benefits sector.

He is known for his professional yet easygoing manner, which makes him highly collaborative. Recommendations praise his managerial style, noting he empowers his employees with the freedom to lead their own projects while providing supportive guidance.

He is hosting a keynote conversation with soccer legend Mia Hamm at the upcoming BenefitsPRO Broker Expo.

Personality Overview

Relationship Oriented

Imaginative

Full Of Energy

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Benefits Industry Leadership
He consistently uses his platform to highlight and celebrate the annual "BenefitsPRO Advisor of the Year" finalists, showcasing industry innovation and leadership.
Leadership and Reinvention
He is hosting a keynote with Mia Hamm focused on building excellence, aligning diverse talent, and the courage to compete in a changing landscape.
Employee Benefits Trends
As the Editor-in-Chief of BenefitsPRO, his work is centered on the evolving challenges and solutions within the employee benefits and healthcare space.

Media Appearances

Speaker Details: BenefitsPRO Broker Expo 2026 (BPRO) – Paul Wilson. Featured in BenefitsPRO (Touchpoint Markets)

See Now

Work History

7-2015
Editor-In-Chief, Employee Benefits Group at Touchpoint Markets
3-2014 - 7-2015
Managing Editor at Retirement Advisor Magazine
1-2010 - 7-2015
Managing Editor at ProducersWeb
5-2007 - 9-2010
Associate Editor at ProducersWeb

Education

Education details unavailable from University of Colorado Colorado Springs

More Information

Social Presence :

Prographics :

Exp : 18 Location : Denver Metropolitan Area, United States Job Level : N/A Designation : Editor-In-Chief, Employee Benefits Group at Touchpoint Markets
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Paul

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Paul take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Paul

Personality Compatibility


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