Paula Alejandra Gutiérrez Talero

Inquirer
DISC Type : cd

Category Manager Loyalty at Banco Falabella Colombia

Bogota, D.C., Capital District, Colombia

Overview

Paula Alejandra Gutiérrez Talero is a Category Manager for Loyalty at Banco Falabella Colombia, leveraging a background in data analytics and supply chain logistics. She holds both a Bachelors and a Masters degree in Industrial Engineering from the Universidad de Los Andes, providing her with a strong analytical foundation for her marketing roles.

Her career shows a distinct progression from foundational experience in logistics at DHL, to a specialized role as a Marketing Data Analyst at Foodology, and now into customer loyalty within the financial industry.

Personality Overview

Judgemental

Hard To Convince

Upfront

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Customer Loyalty
Her current role as a Category Manager in Loyalty at Banco Falabella indicates a primary focus on developing and managing customer retention strategies.
Marketing Analytics
Based on her previous role as a Marketing Data Analyst at Foodology, where she was responsible for analyzing marketing data.
Professional Growth
Her personal posts express excitement about acquiring new skills, facing challenges, and developing her career with each new role she undertakes.

Media Appearances

Paula has no verified media appearances

Work History

2-2025
Category Manager Loyalty at Banco Falabella Colombia
1-2023 - 3-2025
Marketing Data Analyst at Foodology Inc
8-2021 - 1-2023
DHL Supply Chain Trainee at DHL Supply Chain

Education

1-2023 - 6-2024
Magister from Universidad de Los Andes
2015 - 2020
Ingeniería from Universidad de Los Andes

More Information

Social Presence :

Prographics :

Exp : 4 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Category Manager Loyalty at Banco Falabella Colombia
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Insights For Selling To Paula Alejandra

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paula Alejandra is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Paula Alejandra

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Paula Alejandra move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Paula Alejandra take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Paula Alejandra

Personality Compatibility


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