Paula Alejandra Gutiérrez Talero in

Paula Alejandra Gutiérrez Talero

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Category Manager Loyalty at Banco Falabella Colombia
📍 Bogota, D.C., Capital District, Colombia

Paula Alejandra Gutiérrez Talero is a Category Manager for Loyalty at Banco Falabella Colombia, leveraging a background in data analytics and supply chain logistics. She holds both a Bachelors and a Masters degree in Industrial Engineering from the Universidad de Los Andes, providing her with a strong analytical foundation for her marketing roles.

Her career shows a distinct progression from foundational experience in logistics at DHL, to a specialized role as a Marketing Data Analyst at Foodology, and now into customer loyalty within the financial industry.

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Experience
4 Years
Current Role
Category Manager Loyalty
Job Level
Middle
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Paula cares about

Customer Loyalty
Her current role as a Category Manager in Loyalty at Banco Falabella indicates a primary focus on developing and managing customer retention strategies.
Marketing Analytics
Based on her previous role as a Marketing Data Analyst at Foodology, where she was responsible for analyzing marketing data.
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Career

Work history

2-2025
Category Manager Loyalty
Banco Falabella Colombia
1-2023 - 3-2025
Marketing Data Analyst
Foodology Inc
8-2021 - 1-2023
DHL Supply Chain Trainee
DHL Supply Chain
In the press

Media appearances

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Education
1-2023 - 6-2024
Magister
Universidad de Los Andes
2015 - 2020
Ingeniería
Universidad de Los Andes
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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