Paula Cummings

Pioneer
DISC Type : sid

Director of Communications at United Christian Broadcasters

Stoke-On-Trent, England, United Kingdom

Overview

Paula is a seasoned Communications Director at United Christian Broadcasters with over 25 years of experience in media and PR, starting her career at ITVs "This Morning. " She leads strategy across PR, marketing, and fundraising. People who have worked with her describe her as creative, adaptable, and a great team player.

Originally a "pastors kid" who said she would never go into ministry, Paula is now a Minister-in-Training with Elim Pentecostal Churches and serves on the leadership team at her local church. Her mothers passing was a pivotal moment that focused her on pursuing this calling.

Unique fact: For years, Paula actively resisted the idea of becoming a minister, choosing a media career that was "as far from ministry as you can imagine. "

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Faith-based Storytelling
Her role at UCB involves leading teams to tell stories that inspire faith and hope across the UK through radio, print, web, and events.
Christian Ministry
She is deeply committed to her personal faith journey and is currently a Minister-in-Training with Elim Pentecostal Churches, something she feels is a core calling.
Crisis Communications
Her professional background includes managing crisis communications and national media campaigns for organizations like UCB and World Vision.

Media Appearances

Paula has no verified media appearances

Work History

2-2025
Director of Communications at United Christian Broadcasters
4-2023
Minister-in-Training at Elim Pentecostal Church
10-2019 - 2-2025
Head of PR and Marketing at United Christian Broadcasters
10-2007 - 10-2019
Head of PR at United Christian Broadcasters
2003 - 2007
Celebrities Coordinator at World Vision

Education

10-2021 - 3-2023
Elim Ministry Foundation Certificate from Regents Theological College
2005 - 2006
Chartered Institute of Public Relations CIPR) from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Stoke-On-Trent, England, United Kingdom Job Level : Mid-senior Designation : Director of Communications at United Christian Broadcasters
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Insights For Selling To Paula

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paula is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Paula

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Paula move?

  • They are generally fast movers and can take quick decisions
  • Can Paula take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Paula

Personality Compatibility


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