Paula Oyibo

Enigma
DISC Type : dic

Chief Financial Officer at Ulta Beauty

Greater Chicago Area, United States

Overview

Paula Oyibo is a strategic finance executive, recently serving as the Chief Financial Officer of Ulta Beauty. With a background at Whirlpool and PwC and an MBA from The University of Chicago Booth School of Business, she specializes in driving profitable growth and business transformation for large-scale retail and consumer organizations.

Outside of her corporate role, Paula is active in her community, serving on the board of Girls Inc. of Chicago. She is passionate about mentorship, empowering women in leadership, and believes asking for help is a sign of strength. She also follows cultural trends, including brand partnerships like Beyoncés Cécred.

Her wide-ranging discussion with Fortune covered finance, business strategy, the power of beauty, and Beyoncé, showcasing her diverse interests.

Personality Overview

Fast Follower

Hard To Convince

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Profitable Growth
Her roles at Ulta Beauty and Whirlpool focused on leading financial strategies that directly drove profitable growth and market leadership for billion-dollar businesses.
Women in Leadership
Recognized as a "Top Women in Retail, " she is passionate about mentorship and providing advice for women aspiring to C-suite positions.
Financial Storytelling
She has spoken about her belief in how finance tells the story of a business and can be used to effectively shape enterprise strategy and investment decisions.

Media Appearances

Paula has no verified media appearances

Work History

4-2024
Chief Financial Officer at Ulta Beauty
4-2023 - 4-2024
Senior Vice President, FP&A, Procurement, Treasury at Ulta Beauty
10-2022 - 4-2023
Senior Vice President, FP&A and Treasury at Ulta Beauty
2-2018 - 9-2019
Commercial Finance Leader, North America at Whirlpool Corporation
3-2015 - 2-2018
Controller & FP&A, North America at Whirlpool Corporation

Education

Master of Business Administration - MBA from The University of Chicago Booth School of Business
Finance from Wharton Executive Education

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Chicago Area, United States Job Level : N/A Designation : Chief Financial Officer at Ulta Beauty
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Insights For Selling To Paula

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paula is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Paula

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Paula move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Paula take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Paula

Personality Compatibility


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