Payal Patwal

Observer
DISC Type : ci

Digital Marketing Intern at Softscotch

India

Overview

Payal Patwal is an SEO and Content Marketing Executive currently pursuing a Bachelors in Business Administration at IMS Ghaziabad. She specializes in on-page and off-page SEO, landing page optimization, and AI-assisted content strategy, having contributed to significant growth in organic keywords and SERP rankings during her internships.

While her public profile is professionally focused, she shows a keen interest in the digital marketing industry by actively following thought leaders and companies like NP Digital. Her certifications include "Become an AI-Powered Marketer, " highlighting her commitment to staying current with emerging technologies in her field.

Unique fact: Over 30 of the web pages she has worked on have been cited by AI tools like ChatGPT.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

SEO Strategy
Her experience spans on-page, off-page, and technical SEO, directly contributing to a 125% growth in organic keywords and improved SERP rankings in a previous role.
AI in Content
Positions herself as an "AI-Assisted Content Strategist" and holds a certification in AI-powered marketing, with her work being cited by AI tools.
Conversion Optimization
Focuses on conversion-focused website and landing page optimization, with hands-on experience building and redesigning pages on WordPress and Shopify.

Media Appearances

Payal has no verified media appearances

Work History

7-2025 - 12-2025
Digital Marketing Intern at Softscotch
2-2025 - 5-2025
Content Writer Intern (SEO, On-Page) at Go4Database

Education

9-2023 - 5-2026
Bachelor of Business Administration - BBA from IMS Ghaziabad (University Courses Campus)
3-2021 - 6-2023
Commerce (Accountancy from Silver Shine Sr. Sec. School

More Information

Social Presence :

Prographics :

Exp : N/A Location : India Job Level : N/A Designation : Digital Marketing Intern at Softscotch
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Insights For Selling To Payal

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Payal is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Payal

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Payal move?

  • They like to analyze well and then make their decisions.
  • Can Payal take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Payal

Personality Compatibility


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