Pedro Ascar

Sharpshooter
DISC Type : DC

Sr. Marketing Campaign Manager LATAM at Docusign

São Paulo, Brazil

Overview

Pedro is a trilingual (EN-ES-PT) marketing leader with over 13 years of experience driving pipeline growth and conversion-oriented strategies in Latin America. His career spans SaaS, e-commerce, and Edtech, with key roles at Docusign, Shopee, and Hotmart. Colleagues describe him as versatile, dedicated, and intelligent.

Outside of his professional life, Pedro has a deep connection to music, particularly German electronic music. He is also interested in Mexican culture, referencing its creativity and resilience in his writing. He is passionate about sharing knowledge, having taught online courses on marketing and sales.

Unique fact: Pedro has a tattoo of the word "synesthesia" in morse code, reflecting his deep passion for music and its sensory connections.

Personality Overview

Fast But Analytical

ROI Driven

Thorough Evaluator

They prefer to move quickly, and expect the same from others.  They respond well to strong and respectful communication. They are less concerned about the product and more about its potential impact.

Topics They Care About

LATAM Marketing
He has over a decade of experience leading go-to-market strategies, inbound/outbound campaigns, and pipeline programs across Latin America for major tech companies like Docusign and Hotmart.
Customer-centric Mindset
He was recently recognized at Docusign for his "obsession in thinking with the head of a client, " a principle he applies to his marketing and sales alignment strategies.
Pipeline Growth
His roles consistently focus on connecting marketing insights to measurable revenue impact, designing scalable playbooks that boost conversion rates and sales development productivity.

Media Appearances

Pedro has no verified media appearances

Work History

4-2023
Sr. Marketing Campaign Manager LATAM at Docusign
6-2022 - 10-2022
Livestream & Live Commerce Lead at Shopee
5-2021 - 1-2022
Marketing Coordinator Latin America at Hotmart
11-2018 - 5-2021
Community & Education Marketing Analyst LATAM at Hotmart
6-2018 - 11-2018
QA Test Manager at Chestnote

Education

2009 - 2012
Bachelor of Social Communication from Universidade Federal de Goiás

More Information

Social Presence :

Prographics :

Exp : 8 Location : São Paulo, Brazil Job Level : Middle Designation : Sr. Marketing Campaign Manager LATAM at Docusign
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pedro

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • If convinced, they can reach decisions quite fast.
  • Can Pedro take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Pedro

Personality Compatibility


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