Pedro Cavalcanti

Critic
DISC Type : C

Data, AI, Automation & Innovation Manager at Masterboi at Masterboi

Recife, Pernambuco, Brazil

Overview

Pedro has no verified overview

Personality Overview

Negotiator

Information Seeker

Critic

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Pedro has no verified topics they care about

Media Appearances

Pedro has no verified media appearances

Work History

10-2025
Data, AI, Automation & Innovation Manager at Masterboi at Masterboi
7-2022 - 9-2025
Gerente de Dados, Arquitetura de Software e Integrações at Grupo Moura
2022 - 2022
Products and Innovation at A3Data
12-2020 - 12-2021
Head Of Products at The Digital Strategy Company
1-2015 - 1-2019
Head of Product at MuchMore Digital

Education

Specialization from MIT Sloan School of Management
Bachelor of Technology - BTech from FIR - Faculdade Integrada do Recife

More Information

Social Presence :

Prographics :

Exp : 13 Location : Recife, Pernambuco, Brazil Job Level : Middle Designation : Data, AI, Automation & Innovation Manager at Masterboi at Masterboi
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Pedro

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Pedro take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Pedro

Personality Compatibility


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