Pedro Claveria

Sharpshooter
DISC Type : CD

Cofundador y CEO at Datos y Personas

Las Rozas de Madrid, Community of Madrid, Spain

Overview

Pedro Claveria is the Co-Founder and CEO of Datos y Personas, focusing on improving lives through AI and data-driven wellbeing. An Industrial Engineer from Universidad Politécnica de Madrid, he is dedicated to building purposeful organizations. Colleagues recognize him as a great expert with deep knowledge in Big Data, AI, and digital transformation.

Outside of his primary role, Pedro is passionate about a holistic approach to health, encompassing mental, physical, and emotional wellness. He had to choose between a career in engineering and basketball. He actively participates in humanistic communities, sharing his expertise and learning from other leaders to foster a more people-centric approach to technology.

Unique fact: Early in his career, he managed a bus depot with 200 people responsible for deploying 400 buses daily.

Personality Overview

Precise But Practical

Fast But Analytical

ROI Driven

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They respond well to strong and respectful communication.

Topics They Care About

Wellbeing Engineering
He coined this term to describe his methodology of applying engineering principles and predictive data to improve human wellbeing and prevent health issues in organizations.
Human-Centric AI
He advocates for using AI and data not just for productivity, but to directly improve the quality of life for people, as seen in his venture Datos y Personas.
Data for Social Good
His past projects include developing data hubs for traffic safety with the goal of zero fatalities and working on large-scale data initiatives for public institutions.

Media Appearances

Pedro Clavería García de Datos y Personas entre los protagonistas del Data‑Management Summit Bilbao. Featured in Synergo (DMS)

See Now

Work History

7-2023
Cofundador y CEO at Datos y Personas
1-2025
Protagonista at Protagonistas.org
4-2016 - 6-2023
Co-founder at DataDreams
11-2015 - 5-2023
Lecturer Innovation, BI & BigData at Escuela de Organización Industrial
10-2017 - 7-2021
Lecturer BigData & Analytics Program for Executives at ESADE Business & Law School

Education

2011 - 2011
PDD from IESE Business School
1986 - 1992
Ingeniero Industrial from Universidad Politécnica de Madrid

More Information

Social Presence :

Prographics :

Exp : N/A Location : Las Rozas de Madrid, Community of Madrid, Spain Job Level : Leadership Designation : Cofundador y CEO at Datos y Personas
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pedro

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • If convinced, they can reach decisions quite fast.
  • Can Pedro take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Pedro

Personality Compatibility


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