Pedro Hernanz Trujillo

Questioner
DISC Type : c

Managing Director Spain & Portugal at WOBI at WOBI

Madrid, Community of Madrid, Spain

Overview

Pedro Hernanz Trujillo serves as the Managing Director for Spain & Portugal at WOBI, leveraging a strong financial background from his previous role as the companys CFO. An alumnus of Universidad Complutense de Madrid, he focuses on leadership development and innovation through major events like the World Business Forum.


He made a significant career transition from Chief Financial Officer to Managing Director within the same organization, WOBI.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Modern Leadership
He frequently posts about the importance of authentic and vulnerable leadership, referencing thinkers like Brené Brown to inspire growth among executives.
Executive Events
He is responsible for organizing the World Business Forum in Madrid, a major event that gathers thousands of business leaders for inspiration, learning, and networking.
Iberian Business Relations
He has publicly spoken about the strategic and natural business relationship between Spain and Portugal, emphasizing their shared challenges and opportunities.

Media Appearances

Pedro Hernanz on Leadership, Uncertainty, and Purpose. Featured in WOBI

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Pedro Hernanz, director general de WOBI. Featured in YouTube

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Pedro Hernanz Trujillo, Director General en WOBI España & Portugal. Featured in YouTube

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Work History

1-2024
Managing Director Spain & Portugal at WOBI at WOBI
9-2019 - 1-2024
Chief Financial Officer at WOBI
1-2017 - 9-2019
Chief Financial Officer (CFO) & Corporate Director at INGETEK
1-2016 - 1-2017
Chief Financial Officer (CFO) & Corporate Director at ERSI GROUP
12-2014 - 1-2016
Assistant to the President&CEO at ERSI GROUP

Education

2008 - 2009
5 curso de Business Administration from Hanze
2004 - 2009
Licenciado from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : 16 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Managing Director Spain & Portugal at WOBI at WOBI
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Pedro

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Pedro take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Pedro

Personality Compatibility


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