Pedro Lacerda

Sharpshooter
DISC Type : DC

Senior Vice President - CEO UAE, GCC & MENA - Executive Committee Member at TASC Outsourcing

Dubai, United Arab Emirates

Overview

Pedro Lacerda is the Senior Vice President and CEO for the UAE and GCC at TASC Group, with over 25 years of experience leading multi-billion-dollar operations across Europe, Latin America, and the Middle East. He has completed executive programs at IESE Business School and Harvard. Colleagues have described him as an energetic, professional, and natural leader.

He is passionate about connecting with his heritage, serving as a Counselor for the Portuguese Diaspora Council. Previously, he was a world-class field hockey referee, demonstrating a high level of dedication to the sport outside of his executive career.

Unique fact: He was a member of the World Elite Panel of Field Hockey Referees until his retirement from competition in 2005.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Precise But Practical

They take a lot of pride in personal achievements.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Workforce Transformation
His current role at TASC and recent articles focus on building future-ready teams and navigating labor market shifts, particularly within the UAE and GCC.
Strategic Growth
His career is defined by leading multi-billion-dollar operations and driving double-digit growth for major corporations across three continents.
Leadership Development
He often writes about leadership principles and recently facilitated a training session for his team with a professor from Harvard Business School.

Media Appearances

Our Senior Vice President, Pedro Lacerda, recently appeared live on Dubai One DISC. Featured in Facebook (TASC Outsourcing)

See Now

Work History

4-2023
Senior Vice President - CEO UAE, GCC & MENA - Executive Committee Member at TASC Outsourcing
2-2025
Counselor at Portuguese Diaspora Council
1-2019 - 3-2023
Vice President EMEA - CEO Portugal & Group Leader Italy Hungary and Benelux / Board Member EMEA at Kelly Services
8-2017 - 8-2018
Global Business Director at Crystal Lagoons
2-2015 - 8-2017
Managing Director Chile & Board Member Hays Americas at Hays

Education

6-2023 - 9-2024
Management courses YPO/Harvard from Harvard Business School Executive Education
2003 - 2004
Senior Top Management Executive Program from IESE Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Dubai, United Arab Emirates Job Level : N/A Designation : Senior Vice President - CEO UAE, GCC & MENA - Executive Committee Member at TASC Outsourcing
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pedro

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Pedro take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Pedro

Personality Compatibility


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