Pedro Lacerda in

Pedro Lacerda

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Senior Vice President - CEO UAE, GCC & MENA - Executive Committee Member at TASC Outsourcing
📍 Dubai, United Arab Emirates

Pedro Lacerda is the Senior Vice President and CEO for the UAE and GCC at TASC Group, with over 25 years of experience leading multi-billion-dollar operations across Europe, Latin America, and the Middle East. He has completed executive programs at IESE Business School and Harvard. Colleagues have described him as an energetic, professional, and natural leader.

He is passionate about connecting with his heritage, serving as a Counselor for the Portuguese Diaspora Council. Previously, he was a world-class field hockey referee, demonstrating a high level of dedication to the sport outside of his executive career.

Unique fact: He was a member of the World Elite Panel of Field Hockey Referees until his retirement from competition in 2005.

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Current Role
Senior Vice President - CEO UAE, GCC & MENA - Executive Committee Member
Location
Dubai, United Arab Emirates
Personality Overview

How Pedro shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Pedro cares about

Workforce Transformation
His current role at TASC and recent articles focus on building future-ready teams and navigating labor market shifts, particularly within the UAE and GCC.
Strategic Growth
His career is defined by leading multi-billion-dollar operations and driving double-digit growth for major corporations across three continents.
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Career

Work history

4-2023
Senior Vice President - CEO UAE, GCC & MENA - Executive Committee Member
TASC Outsourcing
2-2025
Counselor
Portuguese Diaspora Council
1-2019 - 3-2023
Vice President EMEA - CEO Portugal & Group Leader Italy Hungary and Benelux / Board Member EMEA
Kelly Services
8-2017 - 8-2018
Global Business Director
Crystal Lagoons
2-2015 - 8-2017
Managing Director Chile & Board Member Hays Americas
Hays
In the press

Media appearances

Our Senior Vice President, Pedro Lacerda, recently appeared live on Dubai One DISC. Featured in Facebook (TASC Outsourcing)
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Education
6-2023 - 9-2024
Management courses YPO/Harvard
Harvard Business School Executive Education
2003 - 2004
Senior Top Management Executive Program
IESE Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Confidential
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