Dr. ir. Peeter Verlegh is a Professor of Marketing at Vrije Universiteit Amsterdam and the Editor-in-Chief of the Journal of Interactive Marketing. His expertise covers branding, advertising, and consumer behavior, with a research focus on word-of-mouth and social media. He holds both a PhD in Marketing and an MSc in Food Science from Wageningen University.
Outside of his primary roles, Peeter is passionate about applying marketing principles to address societal challenges and the UN Sustainable Development Goals. He actively mentors doctoral students, enjoys international collaboration through guest lectures in places like Bhutan and Toulouse, and engages in public discourse on topics like brand activism.
Unique fact: His academic journey began unconventionally with a Masters degree in Food Science before he pivoted to pursue a distinguished career in marketing.
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