Peeter Verlegh

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DISC Type : dc

Professor of Marketing at Vrije Universiteit Amsterdam (VU Amsterdam)

Amsterdam, North Holland, Netherlands

Overview

Dr. ir. Peeter Verlegh is a Professor of Marketing at Vrije Universiteit Amsterdam and the Editor-in-Chief of the Journal of Interactive Marketing. His expertise covers branding, advertising, and consumer behavior, with a research focus on word-of-mouth and social media. He holds both a PhD in Marketing and an MSc in Food Science from Wageningen University.

Outside of his primary roles, Peeter is passionate about applying marketing principles to address societal challenges and the UN Sustainable Development Goals. He actively mentors doctoral students, enjoys international collaboration through guest lectures in places like Bhutan and Toulouse, and engages in public discourse on topics like brand activism.

Unique fact: His academic journey began unconventionally with a Masters degree in Food Science before he pivoted to pursue a distinguished career in marketing.

Personality Overview

Demanding

Judgemental

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Interactive Marketing
Serves as the Editor-in-Chief for the AMA’s Journal of Interactive Marketing, a leading publication in this specific field.
Consumer Behavior
Teaches and researches consumer psychology, focusing on branding, social media, and word-of-mouth marketing.
Marketing with Purpose
His research emphasizes translating findings into practical applications for societal benefit and he has studied brand activism extensively.

Media Appearances

Peeter has no verified media appearances

Work History

12-2014
Professor of Marketing at Vrije Universiteit Amsterdam (VU Amsterdam)
6-2015 - 5-2025
Head of Department at Vrije Universiteit Amsterdam (VU Amsterdam)
6-2024
Editor in Chief, Journal of Interactive Marketing at American Marketing Association
3-2025
Editorial Board Member at Journal of Marketing
3-2015
Editorial Board Member at IJRM - International Journal of Research in Marketing

Education

1996 - 2001
PhD from Wageningen University & Research
1990 - 1996
MSc from Wageningen University & Research

More Information

Social Presence :

Prographics :

Exp : 11 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Professor of Marketing at Vrije Universiteit Amsterdam (VU Amsterdam)
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Insights For Selling To Peeter

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peeter is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Peeter

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Peeter move?

  • Their decision making speed is somewhere in the middle.
  • Can Peeter take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Peeter

Personality Compatibility


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