Peeter Verlegh
Inquirer · DISC type dcDr. ir. Peeter Verlegh is a Professor of Marketing at Vrije Universiteit Amsterdam and the Editor-in-Chief of the Journal of Interactive Marketing. His expertise covers branding, advertising, and consumer behavior, with a research focus on word-of-mouth and social media. He holds both a PhD in Marketing and an MSc in Food Science from Wageningen University.
Outside of his primary roles, Peeter is passionate about applying marketing principles to address societal challenges and the UN Sustainable Development Goals. He actively mentors doctoral students, enjoys international collaboration through guest lectures in places like Bhutan and Toulouse, and engages in public discourse on topics like brand activism.
Unique fact: His academic journey began unconventionally with a Masters degree in Food Science before he pivoted to pursue a distinguished career in marketing.
Read the full overview →How Peeter shows up
They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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