Peeter Verlegh in

Peeter Verlegh

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Professor of Marketing at Vrije Universiteit Amsterdam (VU Amsterdam)
📍 Amsterdam, North Holland, Netherlands

Dr. ir. Peeter Verlegh is a Professor of Marketing at Vrije Universiteit Amsterdam and the Editor-in-Chief of the Journal of Interactive Marketing. His expertise covers branding, advertising, and consumer behavior, with a research focus on word-of-mouth and social media. He holds both a PhD in Marketing and an MSc in Food Science from Wageningen University.

Outside of his primary roles, Peeter is passionate about applying marketing principles to address societal challenges and the UN Sustainable Development Goals. He actively mentors doctoral students, enjoys international collaboration through guest lectures in places like Bhutan and Toulouse, and engages in public discourse on topics like brand activism.

Unique fact: His academic journey began unconventionally with a Masters degree in Food Science before he pivoted to pursue a distinguished career in marketing.

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Experience
11 Years
Current Role
Professor of Marketing
Location
Amsterdam, North Holland, Netherlands
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Priorities

Topics Peeter cares about

Interactive Marketing
Serves as the Editor-in-Chief for the AMA’s Journal of Interactive Marketing, a leading publication in this specific field.
Consumer Behavior
Teaches and researches consumer psychology, focusing on branding, social media, and word-of-mouth marketing.
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Career

Work history

12-2014
Professor of Marketing
Vrije Universiteit Amsterdam (VU Amsterdam)
6-2015 - 5-2025
Head of Department
Vrije Universiteit Amsterdam (VU Amsterdam)
6-2024
Editor in Chief, Journal of Interactive Marketing
American Marketing Association
3-2025
Editorial Board Member
Journal of Marketing
3-2015
Editorial Board Member
IJRM - International Journal of Research in Marketing
In the press

Media appearances

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Education
1996 - 2001
PhD
Wageningen University & Research
1990 - 1996
MSc
Wageningen University & Research
Social presence
in
Behavioral profile

DISC profile (public)

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