Pelki Tshering serves as the Chief Marketing Officer for Tanishq at Titan Company Limited, bringing nearly two decades of experience in marketing, innovation, and strategy. An MBA from the Faculty of Management Studies, University of Delhi, she specializes in creating authentic brand stories and celebrating the modern Indian woman through her campaigns.
Outside of her professional life, Pelki is a mother to a teenage son. Her personal interests include reading Buddhist philosophy and pursuing new adventures, with scuba diving being her latest passion.
She has built a significant portion of her career within the Tata Group, holding leadership roles at Tata Consumer Products and The Indian Hotels Company Limited (IHCL) before joining Titan.
Pelki Tshering
Chief Marketing Officer at Titan Company Limited
Bengaluru, Karnataka, India
Overview
Topics They Care About
Brand Storytelling
Emphasizes authentic storytelling that reflects cultural nuances and celebrates the modern Indian woman, a consistent theme in her recent interviews.
Luxury Retail Marketing
Her roles as CMO of Tanishq and former VP at Indian Hotels Company Limited (IHCL) demonstrate deep experience in marketing for luxury consumer brands.
Digital Engagement
Leverages digital platforms and AI to create personalized, data-driven consumer experiences and connect with younger, style-forward audiences.
Media Appearances
Work History
9-2023
Chief Marketing Officer at Titan Company Limited
11-2021 - 9-2023
Vice President at The Indian Hotels Company Limited (IHCL)
11-2018 - 10-2021
Business Head - Tata Cha and Vending at Tata Consumer Products
4-2016 - 10-2018
General Manager : Innovation and Tata Cha Business at Tata Consumer Products
1-2014 - 3-2016
Deputy General Manager Innovation at Tata Consumer Products
4-2012 - 12-2013
Consultant at Tata Consumer Products
4-2009 - 10-2011
Sr Brand Manager - Hydration Portfolio at Coca-Cola India
10-2007 - 3-2009
Brand Manager - Limca / Kinley at Coca-Cola India
9-2005 - 10-2007
National Key Account Manager at Coca-Cola India
8-2004 - 8-2005
Area Sales Manager at Hindustan Coca-Cola Beverages Pvt Ltd
1-2003 - 7-2004
Asst Manager - Marketing Operations at Hindustan Coca-Cola Beverages Pvt Ltd
Education
5-2000 - 6-2002
Master of Business Administration - MBA from Faculty of Management Studies - University of Delhi
Economics (Hons) from Lady Shri Ram College For Women
More Information
Social Presence :
Prographics :
Exp : 22
Location : Bengaluru, Karnataka, India
Job Level : Leadership
Designation : Chief Marketing Officer at Titan Company Limited
