Puneet Gulati

Inquirer
DISC Type : cd

Chief Marketing Officer at Sleepwell

Delhi, India

Overview

Puneet Gulati is the Chief Marketing Officer at Sleepwell, leveraging extensive experience from leadership roles at Unilever, GSK, and Colgate. An alumnus of the Indian Institute of Management, Lucknow, he possesses deep expertise in brand strategy and digital-first marketing across global markets, including the US, UK, and Europe.

Outside of his executive role, Puneet is passionate about the marketing industry itself, serving as a judge for the prestigious Effie Awards. He also follows Indian sports with great interest, celebrating the achievements of national athletes like badminton star Lakshya Sen.

He is dedicated to elevating industry standards by participating as a judge in advertising effectiveness awards.

Personality Overview

Demanding

Judgemental

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Sleep Health & Wellness
As CMO of Sleepwell, he is leading the conversation on sleep health in India and has a professional focus on the broader wellness category, as seen in his prior role at VLCC.
Brand Building
His career is defined by building iconic brands, having served as Global Brand Director for Vaseline at Unilever and leading marketing for GSK and Colgate.
Data-Driven Marketing
He focuses on marketing rooted in deep consumer insights and supported by analytics, viewing technology as a key enabler for effective campaigns.

Media Appearances

Puneet Gulati appointed Chief Marketing Officer at Sleepwell. Featured in Exchange4Media

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Puneet Gulati Appointed as Chief Marketing Officer at Sleepwell. Featured in HR Today

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Work History

9-2024
Chief Marketing Officer at Sleepwell
2-2023 - 6-2024
Chief Marketing Officer at VLCC
3-2021 - 2-2023
Global Brand Director, Vaseline at Unilever
6-2020 - 2-2021
Strategy Director - Beauty and Personal Care, Unilever South Asia at Unilever
6-2018 - 6-2020
Head - Digital and Ecommerce Marketing and Media at GSK Consumer Healthcare India

Education

2002 - 2004
PGDM from Indian Institute of Management, Lucknow
1998 - 2002
B.E from Netaji Subhas Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 21 Location : Delhi, India Job Level : Leadership Designation : Chief Marketing Officer at Sleepwell
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Insights For Selling To Puneet

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Puneet is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Puneet

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Puneet move?

  • Their decision making speed is somewhere in the middle.
  • Can Puneet take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Puneet

Personality Compatibility


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