Penny Dew

Enigma
DISC Type : dci

Head of Finance at Aurora Lighting

Welwyn, England, United Kingdom

Overview

Penny has no verified overview

Personality Overview

Persuasive & Assertive

Challenger

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Penny has no verified topics they care about

Media Appearances

Penny has no verified media appearances

Work History

4-2025
Head of Finance at Aurora Lighting
2011 - 6-2024
Finance Director at Pexhurst Services Limited
2009 - 2011
Associate Director at Pexhurst Services Limited
9-2003 - 2009
Senior Accounts Manager at Pexhurst Services Limited
4-2000 - 8-2003
Accounts Manager at Mono UK Ltd

Education

1987 - 1994
Secondary education from Sherrardswood School, Welwyn Garden City

More Information

Social Presence :

Prographics :

Exp : 29 Location : Welwyn, England, United Kingdom Job Level : Mid-senior Designation : Head of Finance at Aurora Lighting
URL has been copied!

Insights For Selling To Penny

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Penny is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Penny

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Penny move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Penny take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Penny

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.