Penny Drmac

Evaluator
DISC Type : DSC

President at Sparks Interiors LTD

Deerfield, Illinois, United States

Overview

Penny Drmac is the President of Sparks Interior Ltd, leveraging an extensive background from the automotive industry where she served as COO. Her expertise lies in operations management, process streamlining, and fostering business development. She attended Northeastern Illinois University.

She successfully transitioned her executive leadership skills from the high-stakes automotive sector to the creative field of interior design.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Custom Interior Design
As President of Sparks Interior Ltd, she leads a team specializing in high-quality custom window treatments, including blinds, shades, and hand-crafted drapery.
Automotive Operations
Previously served as COO, CFO, and Director of Operations for major automotive dealerships like Patriot Motors and The Autobarn.
Process Streamlining
Passionate about driving efficiency, she has a proven record of implementing streamlined processes across multiple departments and stores.

Media Appearances

Penny has no verified media appearances

Work History

1-2021
President at Sparks Interiors LTD
4-2024 - 11-2024
Director of Operations at Patriot Motors
6-2012 - 3-2024
COO/CFO at The Autobarn Evanston (Mazda & Nissan ) The Autobarn Volvo
1-2006 - 1-2008
Sales Representative at Mercedes-Benz of Chicago
1-2002 - 1-2006
Executive Assistant to the Consul General at The Consulate General of Egypt

Education

2002 - 2004
Education details unavailable from Northeastern Illinois University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Deerfield, Illinois, United States Job Level : N/A Designation : President at Sparks Interiors LTD
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Insights For Selling To Penny

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Penny is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Penny

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Penny move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Penny take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Penny

Personality Compatibility


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