Emmy Yatagai

Critic
DISC Type : C

Lead Experience Analytics & Optimisation Consultant at Valtech

Llanberis, Wales, United Kingdom

Overview

Emmy is an accomplished digital experience and optimisation consultant at Valtech, specializing in data storytelling and customer journey optimisation. An Adobe Analytics expert with a background in financial services and retail, she holds a Bachelor of Science from the University of Exeter and is skilled in data-led decision-making.

During a recent career break focused on health and well-being, she pursued a passion for baking. Emmy worked as a baker for a local café at the foot of Snowdon, creating a variety of in-house baked goods like pastries, cakes, and tarts for the community.

Unique fact: She took a professional break from her data analytics career to become a baker specializing in homemade goods.

Personality Overview

Critic

Objective Thinker

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Data Storytelling
Highlights this as a key skill, using data insights to help businesses make informed decisions and improve customer experiences.
Journey Optimisation
Passionate about optimizing digital customer journeys, with both in-house and consultative experience across various industries.
Baking & Pastry
Took a career break to work as a baker at a café, crafting pastries, cakes, and tarts, showcasing a passion for culinary arts.

Media Appearances

Emmy has no verified media appearances

Work History

11-2025
Lead Experience Analytics & Optimisation Consultant at Valtech
7-2025 - 11-2025
Health and well-being at Career Break
9-2022 - 3-2025
Senior Digital Analyst at Tesco Bank
11-2024 - 1-2025
Interim Digital Analytics Manager at Tesco Bank
11-2021 - 8-2022
Senior Digital Experience Analyst at Medallia

Education

2014 - 2017
Bachelor of Science (BSc) from University of Exeter
2006 - 2013
A levels from Highgate School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Llanberis, Wales, United Kingdom Job Level : Middle Designation : Lead Experience Analytics & Optimisation Consultant at Valtech
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Insights For Selling To Emmy

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emmy is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Emmy

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Emmy move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Emmy take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Emmy

Personality Compatibility


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