Penny Hopkinson in

Penny Hopkinson

Pioneer · DISC type Dsi
Chief Executive Officer at Manual Magic AI Limited
📍 Warwick, England, United Kingdom

Penny Hopkinson is the CEO of Manual Magic AI®, leveraging nearly 40 years of experience in creating structured operational systems. A recognized expert in franchising, she was appointed a Companion of the British Franchise Association for her outstanding contributions. People who work with her describe her as inspiring, visionary, and possessing deep expertise.

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Experience
53 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Warwick, England, United Kingdom
Personality Overview

How Penny shows up

Driven But Considerate
Decisive But Friendly
Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Priorities

Topics Penny cares about

Operational Clarity
Central to her professional identity and the mission of her company, Manual Magic AI®, which helps businesses structure their operational knowledge.
AI for Business
Focuses on applying AI to solve operational governance challenges, turning scattered knowledge into scalable systems and reducing manual creation time by up to 75%.
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Career

Work history

4-2025
Chief Executive Officer
Manual Magic AI Limited
10-1987
Founder
Manual Writers International
9-1986
Founder/Practitioner & Author
Manual Writers International
9-1976 - 9-1987
Freelance Editor/Socio-Economics Correspondent
Arab World Publications
2-1984 - 8-1986
Director
Penbar (Audio) Productions Ltd
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1965 - 1967
Diploma in
St Godrick's College, London
1960 - 1965
Education details unavailable
Lawnside, Great Malvern
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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