Penny Hopkinson

Pioneer
DISC Type : Dsi

Chief Executive Officer at Manual Magic AI Limited

Warwick, England, United Kingdom

Overview

Penny Hopkinson is the CEO of Manual Magic AI®, leveraging nearly 40 years of experience in creating structured operational systems. A recognized expert in franchising, she was appointed a Companion of the British Franchise Association for her outstanding contributions. People who work with her describe her as inspiring, visionary, and possessing deep expertise.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Operational Clarity
Central to her professional identity and the mission of her company, Manual Magic AI®, which helps businesses structure their operational knowledge.
AI for Business
Focuses on applying AI to solve operational governance challenges, turning scattered knowledge into scalable systems and reducing manual creation time by up to 75%.
Franchise Systems
A core area of expertise from her 40-year career, recognized by her honor from the British Franchise Association for outstanding contributions to ethical franchising.

Media Appearances

Penny has no verified media appearances

Work History

4-2025
Chief Executive Officer at Manual Magic AI Limited
10-1987
Founder at Manual Writers International
9-1986
Founder/Practitioner & Author at Manual Writers International
9-1976 - 9-1987
Freelance Editor/Socio-Economics Correspondent at Arab World Publications
2-1984 - 8-1986
Director at Penbar (Audio) Productions Ltd

Education

1965 - 1967
Diploma in from St Godrick's College, London
1960 - 1965
Education details unavailable from Lawnside, Great Malvern

More Information

Social Presence :

Prographics :

Exp : 53 Location : Warwick, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Manual Magic AI Limited
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Insights For Selling To Penny

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Penny is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Penny

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Penny move?

  • They are generally fast movers and can take quick decisions
  • Can Penny take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Penny

Personality Compatibility


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