Penny Walton

Pioneer
DISC Type : Ids

Head of Billing and Payments Transformation at United Utilities

Greater Blackburn with Darwen Area, United Kingdom

Overview

Penny is a change leader with over 20 years of experience in the utilities and customer service sectors, specializing in technology transformation. She has deep expertise in improving billing, credit control, and payment processing functions for major UK companies. Colleagues describe her as energetic, pragmatic, focused, and driven.


During her time at Virgin Media, she was instrumental in transforming a poorly performing business billing function into a top-quartile operation.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Customer Transformation
Her current role focuses on delivering strategic customer and technology transformation, demonstrating a core focus on improving the customer experience through technology.
Billing & Payments
Possesses extensive, long-term experience leading and transforming billing and payment operations at major companies including United Utilities and Virgin Media.
Process Excellence
Praised by colleagues for her ability to transform operations, improve service, and deliver results by focusing on process excellence and a 'can-do' attitude.

Media Appearances

Penny has no verified media appearances

Work History

5-2025
Head of Billing and Payments Transformation at United Utilities
2-2017
Head of Sales and Billing Integrity at United Utilities
10-2014 - 1-2017
Head of Billing and Assurance at Azzurri Communications
5-2013 - 10-2014
Working Capital Manager at Pannone LLP
1-2010 - 3-2013
Head of Billing at Virgin Media

Education

Education details unavailable from Palatine High School, Blackpool

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Blackburn with Darwen Area, United Kingdom Job Level : Mid-senior Designation : Head of Billing and Payments Transformation at United Utilities
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Insights For Selling To Penny

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Penny is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Penny

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Penny move?

  • They are generally fast movers and can take quick decisions
  • Can Penny take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Penny

Personality Compatibility


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