Penny Whitelaw in

Penny Whitelaw

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Strategic Sales Director (Head of Transformation & Growth) at Global Marketplace
📍 Melbourne, Victoria, Australia

Penny is a founder-operator turned Strategic Revenue Leader, specializing in scaling commercial engines for SaaS, Martech, and Fintech brands. Described by colleagues as driven, resilient, and passionate, she combines a founders grit with disciplined enterprise execution using MEDDPICC. She holds a Bachelor of Science from IIE Varsity College.

Outside of her professional life, Penny has a keen interest in personal development, recently exploring her natural talents through the Gallup CliftonStrengths assessment. She has a passion for travel and culture, having taken a break to marry and explore Madagascar, and is also engaged in her community through philanthropic support.

Unique fact: Penny once took a gap year to fulfill a lifelong dream of studying French in France.

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Experience
15 Years
Current Role
Strategic Sales Director (Head of Transformation & Growth)
Job Level
Mid-senior
Location
Melbourne, Victoria, Australia
Personality Overview

How Penny shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Penny cares about

Sustainable Fashion
Co-founded SCIRCULA, a tech company focused on making fashion circular, and worked as Head of Enterprise Sales for sustainability data company Good On You.
Enterprise Go-to-Market
Her career focus is on architecting GTM engines and transformation roadmaps for scaling complex, technical solutions, with expertise in the MEDDPICC framework.
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Career

Work history

8-2025
Strategic Sales Director (Head of Transformation & Growth)
Global Marketplace
8-2022 - 2-2025
Head of Enterprise Sales (APAC, EMEA, US)
Good On You
1-2017 - 8-2022
Cofounder & CRO (APAC, EMEA)
SCIRCULA
1-2016 - 12-2016
Vice President of Sales
Le Collectionist
1-2015 - 12-2015
Gap year
Career Break
In the press

Media appearances

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Education
1998 - 2000
Bachelor of Science - BS
IIE Varsity College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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