Pepe Linares

Examiner
DISC Type : cs

Presidente at INTERTROPIC

Spain

Overview

Pepe Linares is a leading figure in Spains tropical fruit industry, serving as the President of both TROPS, a major avocado and mango cooperative with over 3, 500 farmers, and INTERTROPIC, the national organization representing the entire sector. He focuses on strategic growth, innovation, and enhancing market competitiveness for Spanish produce.

He recently spearheaded a landmark agreement to fund sector-wide promotion and R&D through mandatory contributions from producers and marketers.

Personality Overview

Unexpressive

Tough To Convince

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Spanish Tropical Fruits
As president of both TROPS and INTERTROPIC, he is the foremost advocate for the Spanish avocado and mango industry, leading its production and national representation.
Farmer Cooperatives
He is expanding TROPS' operational centers to be closer to the cooperative's 3, 500+ farmers, ensuring they receive direct, localized services and support.
Sector-wide Growth
He championed a "historic" agreement for mandatory financial contributions to fund joint promotion, innovation, and international market expansion for the entire sector.

Media Appearances

Pepe has no verified media appearances

Work History

1-2024
Presidente at INTERTROPIC
1-2023
Presidente at I"NTERTROPIC," ORGANIZACIÖN INTERPROFESIONAL DEL AGUACATE Y MANGO DE ESPAÑA
11-2022
Presidente at TROPS
1-2013 - 11-2022
Vicepresidente at TROPS
2-2004
Propietario at José Linares y Pilar Fernandez C.B.

Education

Pepe has no verified education history

More Information

Social Presence :

Prographics :

Exp : 22 Location : Spain Job Level : N/A Designation : Presidente at INTERTROPIC
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Insights For Selling To Pepe

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pepe is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Pepe

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Pepe move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Pepe take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Pepe

Personality Compatibility


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