Per Brogaard

Sharpshooter
DISC Type : CD

CEO and founder at Strategi-kompagniet ApS

Denmark

Overview

Per Brogaard is the CEO and founder of Strategi-kompagniet ApS, with over 20 years of C-level experience as a CCO and COO. He specializes in creating and implementing actionable growth strategies for owner-led businesses. Colleagues describe him as a focused, ambitious, and sharp strategic thinker with a clear vision.

Per is passionate about making complex business concepts simple and practical. He often uses real-world analogies, like docking a ferry or changing hiking shoes, to illustrate strategic principles in a relatable way. He finds it deeply inspiring to be in the "engine room" helping his clients succeed.

Unique fact: Per is a recipient of the Børsens Gazelle award, which recognizes the fastest-growing companies in Denmark.

Personality Overview

Precise But Practical

Thorough Evaluator

ROI Driven

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Actionable Strategy
His focus is on creating strategies that are practical and effective in real life, ensuring they get implemented rather than remaining theoretical.
SME Growth
He is passionate about helping owner-led businesses and SMEs gain clarity, execute with focus, and achieve results that make a real difference.
Commercial Leadership
Draws on extensive experience as Chief Commercial Officer at companies like INSCALE and NOVASOL, where he managed all commercial activities including sales, marketing, and customer success.

Media Appearances

Per has no verified media appearances

Work History

1-2025
CEO and founder at Strategi-kompagniet ApS
10-2023 - 12-2024
Chief Commercial Officer at INSCALE
2-2021 - 7-2023
Vice Chairman of the Board at Feriehusudlejernes Brancheforening
4-2020 - 9-2023
Group Chief Commercial Officer @NOVASOL (Part of Awaze) at Awaze
6-2014 - 3-2020
Group Chief Operation Officer at Smartbox Group

Education

2008 - 2008
Practical programme for executives based around the principals of Business Excellence from Practical Leadership - PL36
2001 - 2003
Specialized within Change- from Mannaz Tools for Leaders

More Information

Social Presence :

Prographics :

Exp : 11 Location : Denmark Job Level : Leadership Designation : CEO and founder at Strategi-kompagniet ApS
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Insights For Selling To Per

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Per is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Per

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Per move?

  • They can take decisions very fast if you manage to convince them.
  • Can Per take some risk or not?

  • The risks don’t matter much to them.

You And Per

Personality Compatibility


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