Per Widerström in

Per Widerström

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Chief Executive Officer at evoke
📍 United Kingdom

Per Widerström is the CEO of evoke, a leading global betting and gaming company. An alumnus of The London School of Economics, he has over 17 years of industry experience, specializing in complex business transformations and delivering shareholder value. Colleagues describe him as a visionary, capable, and results-driven leader.

Originally from Sweden, Pers early passion was football, and he played semi-professionally for his local team, Örebro SK, until an injury at age 19 shifted his career path. His international career has spanned nine countries, shaping his humble and adaptive leadership style.

Interesting fact: Per is a two-time "Guldägget" (Golden Egg) winner, one of Swedens most prestigious advertising awards, for his work on both TV and radio commercials.

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Experience
34 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Per cares about

Corporate Transformation
He is leading evoke's "Value Creation Plan, " a new strategy focused on a new culture, operational efficiency, and a data-driven approach with intelligent automation.
Value-Based Leadership
He frequently emphasizes creating a unified corporate culture and transparent communication, personally holding monthly "One Company" calls with thousands of employees to maintain alignment.
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Career

Work history

10-2023
Chief Executive Officer
evoke
6-2023 - 10-2023
Non Executive Board Member, on behalf of Nordic Capital
Bilthouse GmbH
7-2022 - 10-2023
Chairman of The Board of Directors
Casumo
4-2022 - 10-2023
Chairman of The Board of Directors, on behalf of Sprints Capital
Bokadirekt.se
3-2022 - 10-2023
Operating Chair & Industrial Advisor
Nordic Capital
In the press

Media appearances

Appointment of Per Widerström as CEO - evoke plc. Featured in evokeplc.com
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Exclusive: Evoke CEO hit with criminal complaint in Austria as grey .... Featured in next.io
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Education
8-1990 - 7-1991
MSc
The London School of Economics and Political Science (LSE)
1987 - 1990
BSc
University of Gothenburg
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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