Per Widerström

Commander
DISC Type : D

Chief Executive Officer at evoke

United Kingdom

Overview

Per Widerström is the CEO of evoke, a leading global betting and gaming company. An alumnus of The London School of Economics, he has over 17 years of industry experience, specializing in complex business transformations and delivering shareholder value. Colleagues describe him as a visionary, capable, and results-driven leader.

Originally from Sweden, Pers early passion was football, and he played semi-professionally for his local team, Örebro SK, until an injury at age 19 shifted his career path. His international career has spanned nine countries, shaping his humble and adaptive leadership style.

Interesting fact: Per is a two-time "Guldägget" (Golden Egg) winner, one of Swedens most prestigious advertising awards, for his work on both TV and radio commercials.

Personality Overview

Decisive

Strong-Willed

Impact-Driven

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Corporate Transformation
He is leading evoke's "Value Creation Plan, " a new strategy focused on a new culture, operational efficiency, and a data-driven approach with intelligent automation.
Value-Based Leadership
He frequently emphasizes creating a unified corporate culture and transparent communication, personally holding monthly "One Company" calls with thousands of employees to maintain alignment.
Gaming Industry Regulation
As a leader in the sector, he is focused on navigating the complexities of the regulatory environment, including the significant impact of UK tax hikes on the industry.

Media Appearances

Appointment of Per Widerström as CEO - evoke plc. Featured in evokeplc.com

See Now

Exclusive: Evoke CEO hit with criminal complaint in Austria as grey .... Featured in next.io

See Now

Per Widerström, CEO – evoke - Executive Profile - Gambling Insider. Featured in gamblinginsider.com

See Now

Work History

10-2023
Chief Executive Officer at evoke
6-2023 - 10-2023
Non Executive Board Member, on behalf of Nordic Capital at Bilthouse GmbH
7-2022 - 10-2023
Chairman of The Board of Directors at Casumo
4-2022 - 10-2023
Chairman of The Board of Directors, on behalf of Sprints Capital at Bokadirekt.se
3-2022 - 10-2023
Operating Chair & Industrial Advisor at Nordic Capital

Education

8-1990 - 7-1991
MSc from The London School of Economics and Political Science (LSE)
1987 - 1990
BSc from University of Gothenburg

More Information

Social Presence :

Prographics :

Exp : 34 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at evoke
URL has been copied!

Insights For Selling To Per

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Per is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Per

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Per move?

  • If convinced, they can reach decisions quite fast.
  • Can Per take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Per

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.