Peter Behn

Visionary
DISC Type : Ds

Business Reinvention Strategist | Helping Professionals Launch & Grow Coaching Practices at WisdomWorks Coaching

West Bend, Wisconsin, United States

Overview

Peter Behn is a Business Reinvention Strategist who leverages his extensive background in the packaging industry and executive recruiting to help late-career professionals launch their own coaching businesses. He holds a B. S. from Northern Illinois University. Colleagues describe him as knowledgeable, timely, and responsive, with a keen ability to identify client needs.

After a multi-decade career in packaging sales leadership and executive search, Peter now dedicates himself to mentoring other professionals through career transitions.

Personality Overview

Direct & Assertive

Big Vision Person

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Career Reinvention
His practice is built around helping experienced professionals, particularly those over 50, pivot from corporate life to launch their own successful coaching businesses.
Profit Over Revenue
He actively posts about the importance of focusing on bottom-line profitability for family and stability, rather than pursuing revenue for ego.
Business Coaching Models
He provides clients with a "done-for-you" system, indicating an interest in scalable and structured approaches to building a coaching practice.

Media Appearances

Peter has no verified media appearances

Work History

9-2024
Business Reinvention Strategist | Helping Professionals Launch & Grow Coaching Practices at WisdomWorks Coaching
1-2024 - 6-2025
Profit Acceleration Strategist | Business Breakthrough Specialist at B&B Enterprises of West Bend, LLC
1-2015 - 7-2022
Executive Search Consultant: Private Equity -> C-Level/Leadership in Packaging & Containers Sectors at Global Recruiters of West Bend (GRN)
9-2012
Executive Recruiter/Owner at Pkg Search Group
3-2012 - 7-2014
Vice President of Sales at GY Packaging

Education

B.S from Northern Illinois University
Education details unavailable from University of Wisconsin-Milwaukee

More Information

Social Presence :

Prographics :

Exp : 27 Location : West Bend, Wisconsin, United States Job Level : Junior Designation : Business Reinvention Strategist | Helping Professionals Launch & Grow Coaching Practices at WisdomWorks Coaching
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Peter

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Peter take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Peter

Personality Compatibility


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